Your SEO strategy can be enough to really drive your sales through the roof. There are couple of considerations when we think about your SEO strategy and what it ultimately means for your website.
The Complexity of the Actual Market 
If your website has a mobile app that has multiple products and multiple stores in the space, then there will be complexities of e-commerce to consider where is your traffic coming from.
If we’re looking at a strategy for local-based SEO, where are you on the curve of complexity?
What we mean by that is this: Going optimally from page 52 to page 40 is a lot easier than going from page 20 to page 10 from going to page 10 from going to page 1. Sounds confusing?
It’s like the famous book from Jack Welch From Good to Great which speaks to going from a standing start to getting some points on the board. This is an excellent place to be in because you can get traction relatively quickly and one of these factors come into play when we’re determining the appropriate strategy for your business.
Then there’s other things to consider:
What is your competition doing? 
How are they building links? 
What is their strategy? 
What industry are you in? 
If you’re in the the payday loans industry for example, it’s massively competitive of course. So what can you do that your competitors aren’t doing? How well can you build with a strategy that’s going to really work for you commercially?
These are all of the parts that become important as deciding what the SEO strategy should be.
Where Do We Come In? 
If you already have a high-traffic website, then what can we do in terms of conversion rate optimization get more people over the finish line in terms of what’s already happening on your website.
Looking at your kind of sources of traffic, if we check out Google’s search console and see where the visitors come from in terms of country,device, page loads, all of these have implications upon the way that we should build your actual SEO strategy.
The great thing is there’s lots of things that we need to do in terms of the infrastructural SEO setup, making sure that your social profiles are built out, making sure that we’ve got a platform that we can work from assuming you’ve got all of your citations in place.
This also works with local Directories such as Google Business, Yelp, Angie’s List, wherever it that you may be on.
Also, any country that you may be operating in, we’ll ensure that we build these things, as well as have some systems and structures in place related to online reputation management and the production of regular content in accordance with what you’re actually doing on your website.
We’re talking about planned updates for your store!
Are you going to be releasing new products?
Are you going to be releasing new services?
Are you going to be rolling back products?
How do we actually build in light of all of these things to determine a really cohesive and ultimately thorough and successful SEO strategy to drive your business into the Stratosphere?
Our goal is building a strategy for you that we will adjust based upon Google algorithmic updates where your competition ends up doing how the market reacts to the changes.
It’s really about getting data-driven and scientific, determining what is actually going to drive your business towards success. 
What we want for you is to build a strategy that’s specific but also adaptable, flexible and in line with all of these things that come up along the way with the same end goal that we drive new business, new growth and new users to your company.
We want to have with you is what we always intend to deliver and we love this stuff! We want to over-deliver so let’s talk about your SEO strategy and how the future would look like for your business if you determine that strategy with Pearl Lemon.
The post How We Create Your Bespoke SEO Strategy 🍋 appeared first on Pearl Lemon.
source https://pearllemon.com/seo-strategy/
No comments:
Post a Comment