It’s day three and today we’re talking about the importance (and this is taken from Jordan Belfort’s “straight line system”), the importance of “logical certainty.”
Make sure that, aside from our energy, aside from your energy and aside from those sayings that your plan logically needs to be that much better, even when weighed pound-for-pound against your competitors. 
So if you’re in the world of SEO, it’s going to be assumed that you’re going to give them a technical SEO report.
It’s going to be assumed you’re going to make on-site changes or expected that you’re going to increase the rank.
So what is it that you can do to demonstrate that you are logical, for the rational mind and the best damn choice out there? 
Think about it from your customer’s perspective. In this world, how can you demonstrate on paper, that you are better than the other guy?
Follow that straight line and give them, as part of the puzzle, some logical certainty. 
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source https://pearllemon.com/logicalcertainty/
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