How MUCH can you niche your agency?

So one of the questions I know that some of you have asked me directly is how niche can you go One of the things that I’ve been playing with is looking into the recruitment space.

So being the SEO and b2b lead generation for the recruitment industry and then even further niching still when looking at specifically a recruitment vertical, whether it be select finance, recruitment or IT consultant, IT recruitment etc.

This really is an open question, once you come from a position of track cash flow, once you come from a position having gained some industry experience, then I’d say you can jump into the niche area.

It really depends upon the position that you’re coming from. so you can go as niches as you absolutely want to and then become the go-to person provided that you can reach out to that person or that company that you try to do business with.

So for example; people aren’t specifically searching for finance recruitment SEO agencies, so you need to do some outreach, that way you can start being involved in that community and then you can niche. See you guys!

The post How MUCH can you niche your agency? appeared first on Pearl Lemon.

source https://pearllemon.com/niche-your-agency/

Expect To Operate In A Vacuum

Welcome back guys to another 60-second Growth hack. So today I want to talk about the reality, you need to expect it to be lonely, you need to expect to operate in a vacuum, you need to expect that most people are going to let you down.

Because of this, you could kind of become hardened to it in that you take what everyone says to you with a pinch of salt. Of course, you hope for best but the reality is that most people are going to let you down.

Most people are going to claim massive delivery and then under deliver, most people are going to talk about this vision of the future where we’re talking about sales, or talking about hiring, or joint ventures or anything for that matter, even the creation of this Facebook group.

What to do

The only key metric is execution! Look for people that execute, look for people to get things done, whether this is hiring if you’re hiring on Upwork etc.

Look for examples of massive activity and that will be one of the key indicators to then project whether that person will deliver but expect the past to be lonely. So toughen up guys.

The post Expect To Operate In A Vacuum appeared first on Pearl Lemon.

source https://pearllemon.com/operating-in-a-vacuum/

Please Ask For The Sale Everytime!

If it’s one thing that many individuals taught me in my life, it’s to ask for what you want.

So I say that, to say this:

When you’re pitching, ask for the sale

Don’t worry, there’s a method to my madness.

The amount of people that don’t get into a pitch and walk away without asking for the sales are UNBELIEVABLE! There’s so much potential lost that it’s almost terrifying.

What Do We Mean ASKING for the Sale?

Asking for the sell could be something as simple as this:

“So, would you like to work with me?”

“Will you think about the idea of us working together?”

“What’s stopping you from us moving forward?”

LEAD your prospect in the direction of the sale even if you’re not sure there’s going to be worth it; even if you are not 100% positive. (Hell, maybe that’s why they call it, LEAD Generation )

Always, at some point of the actual engagement, ASK FOR THE SALE and then you can figure out a way to make it happen.

God knows we’ve had some deals where we’re just trying to find a way to work together. So ask for the sale as much as you can even if you’re not sure how it’s gonna work.

The post Please Ask For The Sale Everytime! appeared first on Pearl Lemon.

source https://pearllemon.com/ask-for-the-sale/

Cash flow is king!

Welcome back guys! So this question totally haunted my thoughts WEEKS before I started my first company, and it’s:

 

“Should you go Niche or should you go Broad?”

 

That’s one really big thing that’s missing from this entire series and it ultimately depends upon your cash flow. However, if you are using your business to pay your rent, then just get business through the door, in other words, get business as quickly as you can.

 

Thinking about strategy is your cash flow. When you’re coming from a position of cash flow where you could technically stop doing any business and you can still survive for six months, then you can really take the time to start thinking about leasing.

 

Some people might say three, some people might say one, but as soon as you start worrying about money, it’s a huge killer Go into your space and bring money through the door and then stop thinking about niche when the cash flow is consistent.

 

See you guys tomorrow!

The post Cash flow is king! appeared first on Pearl Lemon.

source https://pearllemon.com/cash-flow-is-king/

Is Your Site Mobile Optimized?

Summary

If you’re thinking about Mobile SEO, then we’d like you to know that it’s a really interesting space. There was the Google Algorithmic update, which people called “Mobilegeddon” and it was ultimately Google telling everybody that it’s mobile will rank first.  

Your site is optimized for smartphones, tablets, Android and OS and whatever operating systems that are out. They are of more importance now, I think it’s like around 60% of searches are made by a mobile, which means that for you as a business owner or marketing director that’s in charge mobile optimization, that we live in a mobile-first world.

Therefore you have to ask;

• “What is the actual user experience of your website?”
• “Is it really mobile first?”
• “Is the UX optimized?”
• “how does the actual page load?”
• “What is the site speed like?”
• “Where does the JavaScript load on the page?”
  
• “What about all of these issues in terms of pop-ups and how Google treats
  pop-ups differently on mobile versus on a desktop?”
• “What about the actual structure of your site, the menus and all of these
  other elements that form that blended pot from mobile SEO?”

 

There’s also M level sites now where it’s the mobile version of your website. So looking at this as a particular area to improve is huge. It’s huge because this is the world that we live in and it’s mobile first.

If you get on board with us, one of the big things that I’m personally huge on and therefore it’s instilled within our company culture is that, in making your site mobile SEO ready, we want to make sure that we can do everything that we can to drive conversions, whatever a conversion means to you, to your company or on your website as a result of the mobile SEO work that we do.

So if that’s something you’re considering if you’re looking for a team who places pride upon making sure that your site speed, making sure that the actual mobile version of your site is optimized, making sure that we look at it as a separate house and we treat it with the importance it deserves.

Then we’d absolutely love to work with you in the space of mobile SEO. We’ve got an incredible technical team that sit down, spend days working on this stuff. So we’d absolutely love to work with you.

The post Is Your Site Mobile Optimized? appeared first on Pearl Lemon.

source https://pearllemon.com/mobile-optimization/

Quantity Crushes Quality

 

Summary

What’s up guys? Welcome to another 60-second growth hacks session for you guys that are part of this group six they get agency secrets. So, today I want to talk about the fact that everyone underestimates, (well not everyone, but you understand where I’m going with this), people underestimate the quantity of work that you need to do to actually get the results that you’re looking for.

One of the biggest things, for example, I’ve had to hire twelve writers literally to get to two amazing writers. I’ve had a huge burn rate and you learn from every failure that you have. The only real way to succeed with your agency/business in a way that will compound over time is to put in ten times the amount of activity to get three or four times the result.

It’s not just about quality it’s about quantity, the fact that I’m doing these videos daily means I’m gonna improve my skills, gonna prove my delivery, I’m gonna build that consistency to then get the result that I want. So build that quantity.

The post Quantity Crushes Quality appeared first on Pearl Lemon.

source https://pearllemon.com/quantity-crushes-quality/

Listing on Upwork And Optimizing Your Profile!

let’s get it! So today’s 60-second growth hack is about Upwork. By now I believe you know that I’m on up work or that I’ve been on up work. So why aren’t you on upwards? Why aren’t you putting your profile out on Upwork? I mean, if you run any kind of online business then Upwork is a huge place for agencies, just basically lots of money.

 

It’s a unicorn within the freelancing world, billion-dollar businesses are both workers and clients, not to mention the people that make six figures on Upwork. I think I’ve done twenty, twenty-five thousand dollars about that, anyways back to what I’m saying, there are people doing way more than me on Upwork.

 

So please send up your listing, please copy my listing, please get out there put the mother fucking work in and list on Upwork. Optimize your profile, put together your case studies, put
pretty thumbnails, look at an amazing profile, hell, look at my profile, copy it and then do better!

 

Let’s get it!

The post Listing on Upwork And Optimizing Your Profile! appeared first on Pearl Lemon.

source https://pearllemon.com/listing-on-upwork-and-optimizing-your-profile/