Massive Action Is The Answer

What’s up guys? Today I want to talk about the importance of execution. So you’ve had 20 days of these videos, where I am offering the advice and I’m delivering advice but I hope that you’re implementing it.

What are you actually doing to implement what you’ve heard in these videos? Please leave a comment underneath this video to tell me Deepak, this is what I’ve been doing, this is the one action I’ve taken and one action turn should turn in 200 actions because the only way to really dominate in your environment, in your space, is by taking massive action.

There’s no secret, action is the biggest thing that really needs to happen. So you may worry about the background or your haircut or one of these other things but the execution is the only answer because you can get better as you go along and if there’s value in what you have to offer, then that’s really the biggest thing that ultimately matters.

So start executing! Executing! Executing! and listing, selling, delivering and growing. Let’s get it!

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Kill Them With Free Value

Sup guys? Now some of you might be wondering why am I doing a video every day right? Well, it’s because I want to bring the house down with value, I want to be able to dominate against my competitors to the extent that I crash and bring the house down with value and you need to do the same.

You need to provide a hell of a ton of free content because that’s the way the word is moving today and also you want to be better than the other guys. You want to leave the people that you work with amazed. So kill them with value, share a lot of your secrets.

Don’t think that that’s gonna diminish your success in any way because there’s enough success to be had for everybody in this group, for everybody that’s watching this video, for myself as well as a consequence of sharing my secrets.

So please please bring the house down and kill them with the amount of value that you bring because while some clients might walk away there’s going to be a ton more clients that are gonna wanna work with you.

They’re gonna want you to do things because they know that you know how to make things happen.

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The 2 Strike Rule When Hiring & Firing

Guys, when you’re working with people, and I made this mistake a lot and I don’t want you to make the same mistake as me. Give people what I call the two strike rule. You don’t need three strikes okay when you’re working with someone you give them two strikes.

If they don’t approve something within those two strikes you probably should not work with that person. You should get rid of that person from within your business or within your organization because they’re costing you money.

What do I mean even by a strike? I mean if someone says they’re gonna get you something in an hour and they end up taking six hours that’s a strike! I mean if you want someone to set up or log into their work account and then you see that they’re not logged in something as simple as that within one day and you know it takes three (3) minutes that’s another strike! When someone tells you “okay cool, I’m gonna get this to you by X-time” and they don’t that’s a strike!

So look for these examples of micro failures because it’s a very clear indication most of the time of how it’s going to be working with that person as you scale up, get that person out of your organization.

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The One Month System Approach

What’s up, what’s up? So guys are you building systems in your business is what I want to talk about to you today. When you’re looking at a business and you’re overwhelmed and it’s your first 12 months,s you’re thinking “what a\the F- do I do?”

Trying to build levels, so set up one level per month, give yourself, for example, one month to try and crush figure out with Craigslist and to then build something that could become a system. So within that four week period, you put an advert out on Craigslist, you try and find some jobs on Craigslist, you see how the whole system of Craigslist work.

You should put maybe one or two ads, you see how to SEO optimizer advert and then you see if you can build a system, video record the system and then outsource that system to a freelancer or virtual assistant once you get some initial results.

So allocate yourself one month per system and then if you’ve made that system work go for a similar system. For example, you could transpose Craigslist onto Gumtree one month one system let’s get it!

 

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What I Look For When I Hire

What’s up guys? So hiring, still talking about hiring. Going with your gut is probably one of the biggest things you should do as it pertains to hiring someone. Because of cultural difference, a person’s cultural energy has to be able to match your style or personality.

So you may or may not know that I’m quite energetic, I’m also quite proactive and I expect people to be reactive to me being proactive. Additionally, I live on WhatsApp and some people have come to me and said: “oh, we should do it on slack or we should use Trello, we should use this program.”

I’m like “nope!” we’re using WhatsApp mother F- because I want to send you voice notes, I want to know when you’ve seen the messages, I want relatively instant updates. So think about the cultural significance of the person that you’re trying to bring on board.

This is important because if that isn’t there, it doesn’t matter how good their resume is, I absolutely hate it when I go more than two days without contact because I want to know what’s going on, I want to understand what’s happening on the ground.

So go with your gut, that’s one of the first parts of hiring because they can have the best resume in the world and I’ve hired some really great people but the cultural values have not been there and it’s just been shitty. So go with your gut! Later.

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The 10x Rule Applied To Hiring

Guys, I wouldn’t talk about the power of the 10x rule when hiring unless it’s true. To get that one amazing candidate you’re going to not just try and interview ten people, NO, you’re gonna probably have to hire five, six, who’ll ultimately end up being clowns to get that one amazing person.

This is true whether it’s an employee, whether it’s a contractor, whether it’s a freelancer and the reason for this is people are going to say that they can do what they say they can do versus three months into a contract after the honeymoon period is over and you can get perhaps a bit complacent and not really put the work in.

You have to really think about 10x in everything that you do to really get the actual robustness with your team that you need internally. So expect that the first few virtual assistants, the first few interns or the first couple of employees are not going to work out because you need to go through the shaft to get to the actual wheat, the meat and potatoes.

So 10x everything that you do in hiring. Talk you guys later.

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How MUCH can you niche your agency?

So one of the questions I know that some of you have asked me directly is how niche can you go One of the things that I’ve been playing with is looking into the recruitment space.

So being the SEO and b2b lead generation for the recruitment industry and then even further niching still when looking at specifically a recruitment vertical, whether it be select finance, recruitment or IT consultant, IT recruitment etc.

This really is an open question, once you come from a position of track cash flow, once you come from a position having gained some industry experience, then I’d say you can jump into the niche area.

It really depends upon the position that you’re coming from. so you can go as niches as you absolutely want to and then become the go-to person provided that you can reach out to that person or that company that you try to do business with.

So for example; people aren’t specifically searching for finance recruitment SEO agencies, so you need to do some outreach, that way you can start being involved in that community and then you can niche. See you guys!

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