Guys welcome back it’s day eight of my 62nd growth hacks for six-figure agency owners and those who wish to build out and grow their businesses.
So you’ve heard this before (some of you) but for those who haven’t,Put an ad out on gumtree, a service-based ad out on gumtree that advertises your actual business.
If you run a business that can sell out for like less than 100 pounds per hour, then you can definitely land visits on gumtree and to be honest with you, I probably have not even scratch the surface of it because now that I think about it, when I ran a tutoring agency I ended up having like LTVs for work that I’d bring in upwards of a thousand pounds.
So there is money the low-hanging fruit on places like Gumtree because there’s also companies that don’t know where to hire and are looking for a solution, so they’re like “oh I’ll let me put an ad up on gumtree.”
Imagine the restaurant owner, imagine the local-based business, who is familiar with Gumtree and saying “let me put out an ad cuz I need help with social media.” Look at gum tree, put ads up, look at businesses looking for help on gum tree! So, yeah guys, Gumtree.. Get on it!
Today we’re talking about the importance of building certainty with your clients – in this case, Emotional Certainty. Again, we’re building on “Jordan Belfort’s straight line system” and “the sixty second growth act,” giving your clients emotional certainty.
Paint and build a picture and vision of the future!
What will the future actually look like? How rosey is it going to be? What is it that you can deliver?
Show them and give them that Emotional Certainty that “Yep! Deepak, Billy, George, Frank, Richard”, that your agency and you are the only man, team, woman, company for the job! Listen, as much as it’s about Logical Certainty, it’s also about emotional certainties.
Also, make sure that they are emotionally sure that you’re the person that’s going to take them to that next level!
Guys, it’s day six! So day six is about looking at your competitors. So I want you to do better than I’m doing, I want you to do fifty thousand thousand pounds a month. Look at your competitors, look at all of the places that they’re listed.
How to do it?
Literally just Google a company’s name in your space and have a look at all of the websites they’re on, put them into a spreadsheet then give it a company name like team at something, (I use team at pearl lemon for all of the different kinds of profiles I want to set up) and get a virtual assistant to just register you on all of those accounts.
You should also give the company description, give the logo, give all of the assets and get listed on your competitors. Now here’s the other cool trick, get two competitors, get the collective set of listings for all of those competitors and then list on all of those sites.
Using that strategy you can very quickly start doing counter competitive SEO and going even one better because you’re looking at what’s out there. Look at your competitors guys!
It’s day three and today we’re talking about the importance (and this is taken from Jordan Belfort’s “straight line system”), the importance of “logical certainty.”
Make sure that, aside from our energy, aside from your energy and aside from those sayings that your plan logically needs to be that much better, even when weighed pound-for-pound against your competitors.
So if you’re in the world of SEO, it’s going to be assumed that you’re going to give them a technical SEO report.
It’s going to be assumed you’re going to make on-site changes or expected that you’re going to increase the rank.
So what is it that you can do to demonstrate that you are logical, for the rational mind and the best damn choice out there?
Think about it from your customer’s perspective. In this world, how can you demonstrate on paper, that you are better than the other guy?
Follow that straight line and give them, as part of the puzzle, some logical certainty.
Once you decide to create any form of campaigns, measuring your results is crucial. You need to be able to take note of and understand what is feasible/practical from what’s not working.
We want to talk to you about measuring SEO analytics and some of the methods that we think are important when you work with us or any agency/individual that you go out into the market with.
How you measure your work is super important!
Make Google Analytics your Baby
Google Analytics should become your baby and if it isn’t your baby then you seriously need to think about your life’s choices.
There are dashboards that you can export that top-level information or look at depending upon if you’re a busy marketing manager.
Integration of SEO Concepts
There’s actually top-level or granular updates you can request from your SEO team in terms of things that matter.
With regards to new users:
Where are those new users coming from?
What is that doing in terms of conversions on the other side of it?
Do you have tracking in place?
For example, on an e-commerce site , you can track the number of people who click Add to Cart, Proceed to Checkout, Contact us, etc. and all of these areas become important for determining the ROI of the actual unit SEO work.
Looking at these elements becomes really important. Just think about determining what’s going on beneath all of those things and tracking it back to the work that you’re getting done from SEO to the results!
That becomes incredibly important and for us, it’s really all about empowerment, that you have access to all of this data.
Making Lemonade from SEO
If you do work with Pearl Lemon, then we’d love to show you the things that you should be looking at and what you should be looking for in the backend of your Google Analytics, in Google search Console and so forth.
Depending on how involved you wanna get or how much you want to place a trust In the team that you work with and how regularly you may want their communication to be involved in SEO analytics and analyzing the success of SEO is critically important and
The tools are all there for you and any good agency should really be showing you how to use those tools accurately; how to actually work with them on a week to week basis and that’s something that we’re really big on.
We’re really just ensuring that you’re getting the most out of the actual SEO work then you can see the clear track that should trend up and that should lead to more activity, more growth and more returns.
Whether that means installing a plugin for your WordPress dashboard, sending a quick five line update, a comprehensive PDF end of month or end of corner report; whatever that world looks like starting with Google Analytics, working back from there to see the work that’s been done and how that is helping your SEO actually grow rather than the new traffic coming to your site grow is a really crucial fundamental part of your SEO.
And as you may already know, we’d love to have you come and work with us!
Welcome back to day two of the 6 Figure Agency Secrets chronicles. Today I’d love to talk to you aboutGoing where the richest people are online.
When you have knowledge such as ways in which you can earn more money, why not share it? This is why I’ve decided to share this information with you because it makes no sense to keep this gold all to myself.
A famous person (whoever they are) once said that “When in Rome, Do what the Romans do”. You may not exactly be around rich people 27/7 (“Rome”), but you get what I mean. Emulating the habits and mindset of certain people can prove to be quite useful in your life.
Linkedin
Across all of thesocial platforms, if you’re serving businesses or people that are B to B to C or B to B to B, then the best place for you would be LinkedIn. Look at the statistics, not the actual amount of usersbutthe average salary per user on that platform.
People with money are on LinkedIn, they live on LinkedIn, they exist on LinkedIn to seek and also dominateon LinkedIn.
My highest paying clients at the point of recording this today, they pay four thousand pounds (£4000) per month and that comes from LinkedIn.
My second biggest client pays me three thousand pounds (£3000) per month and this person also comes from LinkedIn. I want you to now guess where’s my third biggest client? Bingo! It’s LinkedIn!
As you can see, the people with money are typically on Linkedin. Of course there are other Social Media Platforms such as Facebook, but think of Linkedin as the Facebook for big business people who’re ready to invest in your business. Go where the richest people are, seek to fuckingdominateon LinkedIn. Go there first!
YourSEO strategycan be enough to really drive your sales through the roof. There are couple of considerations when we think about your SEO strategy and what it ultimately means for your website.
The Complexity of the Actual Market
If your website has a mobile app that has multiple products and multiple stores in the space, then there will be complexities of e-commerce to consider where is your traffic coming from.
If we’re looking at a strategy for local-based SEO, where are you on the curve of complexity?
What we mean by that is this: Going optimally from page 52 to page 40 is a lot easier than going from page 20 to page 10 from going to page 10 from going to page 1. Sounds confusing?
It’s like the famous book from Jack Welch From Good to Great which speaks to going from a standing start to getting some points on the board. This is an excellent place to be in because you can get traction relatively quickly and one of these factors come into play when we’re determining the appropriate strategy for your business.
Then there’s other things to consider:
What is your competition doing?
How are they building links?
What is their strategy?
What industry are you in?
If you’re in the the payday loans industry for example, it’s massively competitive of course. So what can you do that your competitors aren’t doing? How well can you build with a strategy that’s going to really work for you commercially?
These are all of the parts that become important as deciding what theSEO strategyshould be.
Where Do We Come In?
If you already have a high-traffic website, then what can we do in terms of conversion rate optimization get more people over the finish line in terms of what’s already happening on your website.
Looking at your kind of sources of traffic, if we check out Google’s search console and see where the visitors come from in terms of country,device, page loads, all of these have implications upon the way that we should build your actual SEO strategy.
The great thing is there’s lots of things that we need to do in terms of the infrastructural SEO setup, making sure that your social profiles are built out, making sure that we’ve got a platform that we can work from assuming you’ve got all of your citations in place.
This also works with local Directories such as Google Business, Yelp, Angie’s List, wherever it that you may be on.
Also, any country that you may be operating in, we’ll ensure that we build these things, as well as have some systems and structures in place related to online reputation management and the production of regular content in accordance with what you’re actually doing on your website.
We’re talking about planned updates for your store!
Are you going to be releasing new products?
Are you going to be releasing new services?
Are you going to be rolling back products?
How do we actually build in light of all of these things to determine a really cohesive and ultimately thorough and successful SEO strategy to drive your business into the Stratosphere?
Our goal is building a strategy for you that we will adjust based upon Google algorithmic updates where your competition ends up doing how the market reacts to the changes.
It’s really about getting data-driven and scientific, determining what is actually going to drive your business towards success.
What we want for you is to build a strategy that’s specific but also adaptable, flexible and in line with all of these things that come up along the way with the same end goal that we drive new business, new growth and new users to your company.
We want to have with you is what we always intend to deliver and we love this stuff! We want to over-deliver so let’s talk about your SEO strategy and how the future would look like for your business if you determine that strategy with Pearl Lemon.
and to be honest with you, I probably have not even scratch the surface of it because now that I think about it
, when I ran a tutoring agency I ended up having like LTVs for work that I’d bring in upwards of a thousand pounds. 
So, yeah guys, Gumtree.. Get on it!
, you can track the number of people who click Add to Cart, Proceed to Checkout, Contact us, etc. and all of these areas become important for
per month and that comes from LinkedIn. 
