So you’re wondering how to promote old blog posts? Read on…
As I’m sure you are well aware, content is KING, and having content that is:

High-quality
Valuable
Useful to the reader
Highly shareable
SEO-driven

Is bound to drive more traffic, and ultimately result in more conversions.
In this blog post I will share some tips on how to promote old blog posts:

#1: Ensure that your WordPress SEO is up to parr

The great thing about using WordPress is that it already comes with some built-in SEO features.
You can further ensure that the content of your blog posts are optimised for search engines by installing a plugin called Yoast SEO.
Action point: once you have installed Yoast SEO, go through all of your old blog posts, and follow the guidance provided by Yoast to optimise all of your posts.

Also, you might want to consider getting an SEO audit done by an SEO expert.

#2: Use back-linking

One way to promote old posts is through back-linking.
When you create a current blog post, if you have an old post that is something you mention or talk about in your blog – link to that post.
This gives new audience members a chance to see the old information you wrote, without having to scroll through your history.
Another way you can promote your older blog posts is by going into forums, answering questions on Quora and Reddit, and reply with a solid answer and then link to your blog post on the subject.
That is one of the best ways to get your old blog posts promoted and seen again.
You can also post your blog updates on Instagram, Pinterest, Twitter, Facebook and in Google plus groups that are relevant to your niche.
Every now and then just ask, “Have you seen where we talk about [subject]? This might be something you need! [link to it]”.

#3: create some long-form evergreen content

Writing longer blog posts, that are 2000+ words should be a part of your content strategy.
Long form evergreen content tends to perform better than short 300-word blog posts and they also enable you to provide your audience with more value.
An added bonus is that producing high-quality long-form content will help you to establish a reputation in your industry.
Examples of long-form content include:

Ultimate guides
Ebooks
Case studies
Listicles i.e “24 of the best tips for [x]”
Annual reports

#4: use visuals, facts and tweetable quotes

Adding these elements will help to make your content more engaging, and in turn, make your content more shareable.

#5: Repurpose your old content

If you have a collection of short blog posts you could perhaps turn them into an e-book.
You could take the key points from your old blog posts and turn them into social media posts with shortened links back to the original content
You could turn step-by-step guides into YouTube videos, with links back to the original content

I hope this has given you some ideas on how you can promote old blog posts!
Pearl Lemon is an award-winning SEO agency! if you would like an SEO audit of your content, give us a shout!