What is Quora?

Quora is a platform that enables the community of users to ask and answer questions on any topic.
Once answers have been provided to a member’s question the community votes which answer is the best answer by liking and upvoting the post. The post that is seen as the most useful, is then displayed at the top.

Why is Quora useful for marketers?

Quora has over 700, 000+ visitors each month.
Answering questions related to your niche helps you to build up your reputation in the industry.
Once you’ve written an’ answer to a question relevant to your industry, you can then insert a link to reference where you extracted the information from.
The last bullet point pretty much answers your question. For the remainder of this post, I will share some tips for marketing on Quora:

#1: Optimise your profile

Upload a photo
Write a short bio
Include links to your company’s website

#2: Find questions to answer that are relevant to your niche

Use the search feature to find questions related to your business. You may want to answer questions that are new and have yet to be answered, or you may opt to answer the questions that have answers with lots of upvotes and likes.
Tip: Set up your email notifications so that you will receive a notification when someone asks a question in your niche.

#3: Create high-quality answers

Make sure that your answers are of high quality, and actually adds a useful insight to the community.
Get into the habit of adding key takeaways to your posts. This makes your advice more practical and actionable.
Optimise your Quora answers for on-screen reading.
A few ways to do this is to keep paragraph lengths short, add bold to keywords/terms, using bullet points and/or numbered lists and adding in pictures to break up large blocks of text.

Conclusion

If done properly Quora works!
If you’re looking for more information on how to get more relevant traffic using Quora, check out this video
Deepak, the founder of Pearl Lemon features in it along with Andy Crestodina, Eric Siu and Joe Martinez – for SEMrush’s Youtube channel.
He shares tips on how to get 2 million views on Quora each week, how not to get banned from the platform and takes questions from the SEMrush audience. It’s definitely worth watching.
Well, that’s all for this post folks!
Thanks for reading! I hope that you are able to put this information into practice and start driving more relevant traffic to your site and getting more conversions as a result.
As we are on the topic of Quora, I’d be SUPER grateful if you could check out Pearl Lemon’s (my agency) Quora page.
There you’ll find even more tips and advice related to SEO, for achieving your digital growth goals!