19 Content Marketing Hacks Every Content Marketer Should Know

Increase your lead generation with these 19 Content Marketing Hacks!

Are you having a tough time attracting visitors to your site despite using the best content marketing tactics? Don’t worry, you’re not alone. There are hundreds of others in the same boat. Luckily, you’ve come to the right place!

In this guest post written by Pradeep Chopra, the CEO of Digital Vidya, we’ll cover 19 of the best content marketing hacks that can more than double your traffic.

So without further ado, let’s get started!

 

 

 

 

 

 

 

 

 

 

 

 

By implementing the following content marketing strategy, you’ll:

• Attract more clients
• Build your personal and professional brand
• Generate valuable comments
• Increase your email list
• Build a loyal following

Before discussing our content marketing plan, we shall answer a few fundamental questions. Firstly,

What is Content Marketing?

The Content Marketing Institute defines content marketing as a strategic marketing approach that focuses on creating and distributing relevant, valuable, and consistent content for attracting customers and retaining their interests with an ultimate aim to earn a profit for the business.

What are the Advantages of having a content marketing strategy?

Every business should have a robust content marketing strategy.

Here are some of the benefits of formulating an effective content marketing plan:

• You’ll increase the visibility of your brand
• It enables you to establish a long-lasting relationship with your audience
• Establish loyalty and trust with your current and prospective customers
• Build authority and credibility
• Gain recognition and improve your brand awareness
• Generate valuable traffic to your website
• Help your customer make his purchase decision quickly
• Provide value to the business by establishing contact with the prospective customer, engaging their attention, and helping to convert leads into deals.

Content Marketing Tips to Help you to Succeed

Here at Digital Vidya, we recommend incorporating the following 19 tips into your content marketing strategy:

• Having A content calendar is a must

A content calendar gives you a clear picture of what, how, and where you will display your content throughout the year. It can also help your other team members to share resources and use it for content marketing planning.

Sticking to your content calendar will help you to consistently produce content, and ultimately stick to your content marketing goals.  increase the consistency of the flow of content thereby supporting your overall marketing goals.

• Understand and engage with your audience

The definition of content marketing states that you should establish a rapport with your audience and retain their interest in your products and services. You should know your audience to achieve this objective.

Tip: Segmenting your audience according to their demographics will enable you to connect with them better.

• Originality is a great virtue

Understanding your audience helps you to develop specific content to suit their needs and interests. Be original with your ideas and focus on building brand awareness. Continually update the content according to the latest trends in the market.

Tip:  Developing separate landing pages for each segment of your audience can help you resonate with your audience thereby helping drive traffic towards your website.

• Adopt different content marketing tactics

Different audiences have varying preferences. Therefore, you should formulate different content marketing techniques to satisfy the entire spectrum. Specializing in creating one type of content is not going to generate the required response. Use social media to your advantage. Facebook is excellent for your B2C campaigns.

Similarly, YouTube is an excellent channel for promoting video-driven content like tutorials and inspirational stories. LinkedIn and Twitter are more suited for the B2B interactions. Instagram and Snapchat are ideal for reaching out and connecting to the millennials.

• Be consistent with your content

Customers would love you to be consistent with your content. It increases their engagement levels considerably. Publishing content regularly is one aspect of consistency. Also, you need to maintain a consistent voice, tone, and quality. Having a style sheet can help you curate content. The content calendar can help you with planning a consistent distribution. Maintaining consistency in your marketing efforts can help you gain a sizeable lead over your nearest competitors.

These SEO tactics help define your content marketing plan

• A compelling SEO strategy holds the key

A content marketing agency can help you formulate an effective SEO strategy. Remember, no one searches for information on the second page of Google. Hence, incorporating accurate SEO is imperative for the success of your content marketing strategy. An effective SEO strategy should envisage tactics like the use of long-tail keywords, compelling Meta descriptions, high-quality images, and descriptive URLs. They can do wonders for your content marketing strategy.

• Analyze and Optimize

One of the vital SEO tactics is to analyze and optimize. Use different methods of testing such as Split A/B testing and so on to find out what kind of content drives traffic. It will help you determine what content is ideal for your business. On identifying the right content, concentrate on optimizing it. You need to focus on aspects like headlines, CTA options, content length, images, landing pages, site speed, and so on. Streamline your content to achieve your objectives.

• Have viral ideas, brainstorm them

Viral content is the right way to reach out to the maximum number of clients. If you have viral content, do not hesitate to go ahead and share it. You have to be different from the others to succeed in your marketing efforts. Viral content can be anything from downright funny to one that invites controversy. People love to share controversial content. It can help drive traffic to your website. Standing out from the crowd does help sometimes.

• Write in-depth articles

Writing in-depth articles is one way of ensuring a good stream of web traffic towards your site. Google loves in-depth articles as well. An in-depth article is one that considers all the details and aspects of a subject. Research shows that articles up to 2000 words long tend to perform better on the search results.

• A powerful headline helps a lot

Dale Carnegie had said in his world-famous book, “How to Win Friends and Influence People” that the best way to draw people’s attention is to create an eager want in the person. You can apply similar tactics to your content marketing. One way to attract people towards your content is to have a great headline. Statistics show that you have only 8 seconds to grab the reader’s attention. A compelling headline will help you do so.

• CTA buttons increase the interaction

The best way of engaging with the customer is to have a CTA button. The CTA button often proves to be the difference between a ‘bounce’ and a ‘conversion.’ Having a CTA button in your content ensures that the customer need not search for ways to interact with you.

• Concentrate on the “Above the Fold” area

Remember, we are living in a competitive world. You have to think out of the box to be successful in business. Concentrate on the “Above the Fold” area on your webpage. Studies show that people spend 80% of their time above the fold whenever they scroll down a webpage.

• Guest blogging is an old but effective tactic

Thinking out of the box is a great way to generate web traffic. However, do not ignore the traditional tactics like ‘Guest Blogging.’ It is an excellent way to connect with your audience. You can supplement your guest blogging efforts by reaching out to influencers that can promote your content.

Psychology can help with your content marketing

Adopt the AIDA strategy

Adopting the AIDA strategy can help you get valuable comments that can motivate your prospective clients to contact you. AIDA stands for

• A = Capture the Attention of your clients
• I = Build Interest
• D = Create a strong Desire in your client to engage with you
• A = Seal the deal with a Call to Action

• Multimedia can work to your advantage

Pictures can say it better than words. Use this maxim to your advantage. Make multimedia one of the pillars of your content marketing strategy. Today, people use their mobiles more than their computers and laptops. Create mobile-friendly websites and content to resonate with your customers’ interests. Use blog posts, videos, podcasts, and speaking gigs and other similar tactics to connect with your audience.

• Share valuable information on your resource pages

The resource pages of your website are the best places to capture leads. You can use these pages to give away valuable e-books and short reports that can benefit your customers. It is a novel and effective idea.

• Employ the 7-rule email marketing technique

Does this sound like an old tactic? Yes, but it is very effective when you apply this tactic to your email marketing campaigns. Whenever you wish to introduce a new product, engage with your prospective customers seven days in advance. Give value to them over this seven-day period before pitching in with your product. It is an excellent way of putting your customer before your product. This tactic rarely fails.

• Be in the present and capitalize on the current trends

Engage with people by talking about the current trends. Providing them outdated information is not going to serve your interests in any way. Being in the present and capitalizing on the current trends will help you interact with your customers better. You have to update your content regularly to provide value to your customer.

• Link to webinars directly within the content

Webinars are a great way of interacting with your current and prospective customers. You can provide internal links in your content to your webinars. These interactions can also help you to gauge the customer’s reactions to your content marketing strategy. It also helps you to analyze and optimize your content.

Takeaways

An effective content marketing plan is necessary to connect and engage with your existing and prospective clients. These 19 tips can help you do better than content marketing agency can. We shall see these tips in a nutshell.

• Establish a content calendar
• Understand your audience
• Be original with your content
• Do not out all your eggs in the same basket
• Be consistent
• SEO strategies help you reach the top
• Analyze and Optimize content
• Go viral
• In-depth articles are the need of the hour
• A compelling headline helps you get customer attention
• CTA buttons help have more interaction with your customers
• Concentrate on the Above the fold area
• Guest blogging is an effective tactic
• The AIDA strategy is a psychological one
• Use multimedia to your advantage
• Your resources page can prove to be your biggest asset
• Your customer always comes first
• Be updated with your content
• Webinars are the way to go forward

The post 19 Content Marketing Hacks Every Content Marketer Should Know appeared first on Pearl Lemon.

source https://pearllemon.com/19-content-marketing-hacks-every-content-marketer-should-know/

4 Top Tips For Sending Cold Emails That Get Responses Every Time

It’s a common problem in the business world: You want to reach out to someone, but you’ve never met him or her before—and you have no connections in common who can introduce you. So, you’re left with two options. One, giving up. Or two, sending a cold email and hoping it works.

Cold emails can leave people feeling, well, cold. But that’s because most people don’t know the tricks to getting them read and responded to.

Want in on some of those tricks? Ok, you asked, we delivered.

Show Your Value

You know what does work? Providing value that is related to what you do and making your ask as specific as possible. The worst cold emails ask for a great deal without an explanation of what is being offered in return. Think about it: Would you help a stranger out who messaged you out of the blue saying, “Hey, give me a job?”

Instead, ensure your email explains what you do and how it’s related to what the recipient does. It helps if you fill in this blank before crafting your message: “In exchange for [X], I can offer you [Y].” While you don’t want to write it so robotically, you do want to make sure there is a Y.

Make Your Request Small

You should be upfront and honest about why you have sent the email, and make your request a small one, or something that would take very little effort for the recipient to comply with. No matter what some marketing gurus might say, very few strangers will be prepared to meet you for lunch or take time out of their busy day to book a long meeting with you just because you would like them to. I mean, would you?

So, instead of heading into a cold pitch with the biggest ask you can think of, start small. What’s the bare minimum you need from this person? A short phone call to ask two or three very specific questions is almost always a better place to start than a one-hour coffee meeting.

Create a Great Subject Line

Remember that 80% of the success of a cold email is in the subject line. Yes, you may not know the person, but if the subject line is enticing enough, then you have a chance.

You can usually judge an email by its subject line. While a good one gets you excited to open that message, a bad one makes it easy to send it straight to the trash without a second thought.

When it comes to cold emails, go one of three ways with your subject line:

• Be flattering (“Inspired by Your Speech at Conference X”)
  Leverage connections (“Friend of Tom Brown’s Interested in Talking to You About Y”)
  Be specific (“Fellow Small Business Owner With a Quick Question About Z”)
  Whatever you do, though, don’t make subject lines an afterthought. Take the time to craft yours and make it good.

Keep it Short and Enthusiastic

Be direct, quick, and enthusiastic. Nobody wants their time wasted. Everyone wants as much info as possible. Nobody will respond to you if you don’t excite them. If you can keep it under six sentences, that’s good.

Want to learn more about the power of cold email for lead generation and more? Check out our founder Deepak’s great new course here.

The post 4 Top Tips For Sending Cold Emails That Get Responses Every Time appeared first on Pearl Lemon.

source https://pearllemon.com/4-top-tips-for-sending-cold-emails-that-get-responses-every-time/

Key Questions to Ask When Choosing a Cold Email Service Provider

Planning a larger than usual email campaign? Are you ready to start taking greater advantage of cold emailing techniques to drum up new business? These could be great moves, but only if you have a good email service provider.

Choosing the right email service provider for your cold email marketing needs can be quite a daunting task. There’s a lot to consider when choosing a platform that will deliver on all your email marketing goals. So how do you make an informed decision, and what features should you keep an eye out for? Here are key questions to ask yourself as you go through the research and decision process.

How Easy Is the Platform to Use?

Ease of use should be top on your list when searching for the right cold email marketing service. A simple platform with an easy to use graphical interface ensures quick and agile use. Simple and easy to use platforms also improve the overall efficiency and reliability of your email campaigns while decreasing the resources required for troubleshooting.

Have a go at all the features the panel can provide, and also have different members in your organization – if such people exist – try out the platform too. Some ESPs provide trial versions which will give you an opportunity to test the features of the platform and find out the limitations it suffers from as well (because they all do, to a certain extent.)

How Easily Can I Incorporate Automation?

Automation – to some level or another – is key to many email campaigns and plays a vital role in the effectiveness of your drip and triggered campaigns; therefore, don’t opt for an email marketing platform that cannot handle automation.

Tailor-made campaigns that reach out to the audience at appropriate times will generate greater ROI in the future than regular bulk mailers.

An API (Application Program Interface) will help pave the road to smarter and intelligent automation; most email systems should have APIs to facilitate easier automation. In addition, the ESP should have enabling tools that funnel back into its automation program.

How Many Levels of Integrations Can I Implement?

Check out the ESP’s ability to implement seamless integrations. Does it offer web analytics? Can you integrate your CRM for better customer data management? What tools can facilitate the integration of your CMS (Content Management System)?

Integration ultimately benefits by improving the flexibility and efficiency of automation. As social media channels play a significant role in branding and customer engagement, find out if the email service provider can incorporate multichannel marketing through emails.

What is the Deliverability Rate?

Investigate the deliverability rate of the service provider; this is crucial to understand the agility and efficiency of the platform. If a provider has many handy tools and automation capabilities but a low deliverability rate, you might want to reconsider your options.

Can I Create Segments and Target Audiences With Ease?

As more and more data pours into your hands from your email programs, ask yourself: is my email marketing technology capable of using complex relational data to create targeted campaigns? Does my ESP allow for automated A/B split testing? Can I create well-defined segments with data fed back from earlier campaigns?

How Secure is My Data?

Most ESPs run on cloud-based technologies, and while usually secure, it is important to understand the tiers of security provisions that your email marketing service can provide. Good and robust systems keep your data safe and manageable.

What About Reporting and Analytics?

Your email campaigns need to be analyzed thoroughly to get a good feel for your audience’s varying needs. Easily interpretable reports with provisions for customizing reports and exporting data will make life easier for you. Data analytics also helps smooth out your campaigns across various levels increasing your leverage on prospects and/or customers. Check if the service provider has its own data analytics team who can interpret data that you don’t want to miss out on.

How Reliable Is Customer Support?

It can be difficult to find reliable and good customer support for technological devices and platforms. Customer support should play a pivotal role in choosing the right email marketing service. Does the ESP have a dedicated customer support line? Will the support team help you get more out of your campaigns, and foster healthy and friendly relations with your team? Answers to these questions should influence your decision.

Nevertheless, the best advice is to try and test as many ESPs you can, and choose an email marketing solution that will help you achieve your objectives and goals now, and provides the tools that will allow you to grow.

The post Key Questions to Ask When Choosing a Cold Email Service Provider appeared first on Pearl Lemon.

source https://pearllemon.com/key-questions-to-ask-when-choosing-a-cold-email-service-provider/

Who Do You Trust With Your Cold Email Strategy?

Where do you/your reps turn for cold email best practices? For sales email best practices in general? How are you educating sales reps, or how are you educating yourself on writing the best email subject lines? Who do you trust with the actual email writing portion of your sales prospecting strategy?

Do you Google ’email templates’? Or even ‘free email templates?’

Googling templates can be dangerous. You won’t find a better-than-average way to start email conversations via Google. Because the Almighty G is everyone’s go-to source for subject line short-cuts. So basically, that’s a no, if you want your cold email and marketing emails to be a success anyway.

So how about going with a special software? Tons of would be lead gen pros and sales people do that. Yet 95% of the people I meet and talk to have gone that route experienced a complete lack of success using the tips, advice and templates these softwares offer.

Here’s why: The tips and advice are rubbish. There’s no other way to put it and we won’t single out any one provider.

Yes, we admit, it seems logical … turning to specialist vendors providing sales email automation tools. Automations can be good. For some things. But cold email is not one of them. What people/organizations fail to realize is that trusting software vendors to write your emails ensures sending messages with sub-par email subject lines and pretty crappy copy.

In fact, it pretty much guarantees you’ll be sending almost the same messages as tons of your competitors are using and you’ll build a habit of indulging in self-defeating communications habits that won’t work, will drain your energy, waste your time and basically make you/your reps feel like losers.

No, sales automation and engagement software providers aren’t evil. I get that. Many of these tools are quite handy. But setting email strategy based on advice from software providers is dangerous and foolish. Because they are not communications experts. They are tool experts whose clients need communications expertise … to use the tools.

It’s easy (for SaaS providers) to provide communications advice that won’t hurt clients, but won’t help either. Investing in quality communications expertise for software companies is not part of the SaaS business model. Even LinkedIn has invested in communications expertise to support its larger Sales Navigator clients, investing upwards of $200,000 annually.

Yet many of these big, fancy, sales teams end up failing. Some of them have even come knocking (figuratively at least) on our door, asking for help with their cold email communications technique. Because they have realised that LinkedIn’s communications tips aren’t on par and, in fact, are being handed out to their competitors as well.

Relying on software vendors ensures that you have zero competitive edge. Your tool is great. But your tactics are outdated. You cannot automate a great cold email. You can learn ways to make the process less time consuming, more efficient and more effective. But you can’t wave a magic wand and automate the process, not if you want it to be successful anyway.

The post Who Do You Trust With Your Cold Email Strategy? appeared first on Pearl Lemon.

source https://pearllemon.com/who-do-you-trust-with-your-cold-email-strategy/

What are some common beginner mistakes in content marketing?

A lot of companies are now starting to take their content marketing strategy very seriously.
There’s a good reason for it too, as having a solid content marketing strategy can help you to attract more customers.
However, there are a few common mistakes that newbie content marketers make.
In this post, I will highlight a few of these common mistakes and provide some actionable solutions to correct them.
So without further ado, let’s get started.

#1: Writing in an academic/formal style

This mistake is understandable – after all, we are taught to write in paragraphs with a formal tone in school.  
However, whilst writing in lengthy paragraphs is acceptable on paper, on digital screens it is difficult to read
Tips:

• when writing digital copy, make sure that you do not have paragraphs that are more than four lines in length.
• avoid using complicated words, and unnecessary jargon – instead, stick to commonly used language.
• where appropriate, use bullet points and numbered lists to break up text, making it easier to be read on screen
• Use bold, italics and underline to draw attention to key points
• Insert royalty free images/videos to break up large blocks of text.

#2: Not optimising content for SEO  

When it comes to your content, it is vital that you optimise it for SEO.
In fact, content writing should be a significant element of any SEO strategy.
If your content doesn’t appear in search engine results, it will get less views.
For beginners, the idea of writing content and optimising it for search engines can be overwhelming.
Tips:

• Conduct keyword research
• Make sure you incorporate the keywords into your content
• Use subheadings which include your keyword
• Use an SEO tool such as Yoast SEO to make sure that your posts are optimised for your chosen keyword. Yoast SEO has both a free version and a paid version depending on your needs.

#3: Not adding any value to the reader

It may be tempting to use your company blog as a means to just promote your product or service, however, it is important that you also add value to your audience.
Tips:

• create ultimate guide style posts, with images and step-by-step instructions – this will provide practical advice to your audience  
• Make sure that you understand your target audience and write content accordingly.

#4: Not repurposing content

By repurposing content, I mean recycling old content into new content.
By doing this, you can:

• Reach a new audience
• Get the most out of your existing content

Tips:

• Repurpose an evergreen post into an infographic that illustrates the key bits of information. Visual content is much more engaging.
• Use your internal data to create case studies. These case studies can then be used to promote your service.
• Take out key figures and statistics and use them to create short posts for social media.
• If you have a podcast, you repurpose the podcast transcript into a blog post.

 Pearl Lemon is an award-winning SEO agency!  If you need help with creating an SEO-driven content strategy, get in touch!

The post What are some common beginner mistakes in content marketing? appeared first on Pearl Lemon.

source https://pearllemon.com/common-beginner-mistakes-content-marketing/

Can I Use Quora For Backlinks?

What is Quora?

Quora is a platform that enables the community of users to ask and answer questions on any topic.
Once answers have been provided to a member’s question the community votes which answer is the best answer by liking and upvoting the post. The post that is seen as the most useful, is then displayed at the top.

Why is Quora useful for marketers?

Quora has over 700, 000+ visitors each month.
Answering questions related to your niche helps you to build up your reputation in the industry.
Once you’ve written an’ answer to a question relevant to your industry, you can then insert a link to reference where you extracted the information from.
The last bullet point pretty much answers your question. For the remainder of this post, I will share some tips for marketing on Quora:

#1: Optimise your profile

• Upload a photo
• Write a short bio
• Include links to your company’s website

#2: Find questions to answer that are relevant to your niche

Use the search feature to find questions related to your business. You may want to answer questions that are new and have yet to be answered, or you may opt to answer the questions that have answers with lots of upvotes and likes.
Tip: Set up your email notifications so that you will receive a notification when someone asks a question in your niche.

#3: Create high-quality answers

Make sure that your answers are of high quality, and actually adds a useful insight to the community.
Get into the habit of adding key takeaways to your posts. This makes your advice more practical and actionable.
Optimise your Quora answers for on-screen reading.
A few ways to do this is to keep paragraph lengths short, add bold to keywords/terms, using bullet points and/or numbered lists and adding in pictures to break up large blocks of text.

Conclusion

If done properly Quora works!
If you’re looking for more information on how to get more relevant traffic using Quora, check out this video 
Deepak, the founder of Pearl Lemon features in it along with Andy Crestodina, Eric Siu and Joe Martinez – for SEMrush’s Youtube channel.
He shares tips on how to get 2 million views on Quora each week, how not to get banned from the platform and takes questions from the SEMrush audience. It’s definitely worth watching.
Well, that’s all for this post folks!
Thanks for reading! I hope that you are able to put this information into practice and start driving more relevant traffic to your site and getting more conversions as a result.
As we are on the topic of Quora, I’d be SUPER grateful if you could check out Pearl Lemon’s (my agency) Quora page.
There you’ll find even more tips and advice related to SEO, for achieving your digital growth goals!

The post Can I Use Quora For Backlinks? appeared first on Pearl Lemon.

source https://pearllemon.com/can-i-use-quora-for-backlinks/

Nailing Your CTA to Get the Response You Want to Your Cold Emails

How do you really measure the success of any cold email campaign?

It is not the number of people who opened your email. Sure that is important . But it is really just a vanity metric.

It is not the number of people who read your email all the way to the end and loved your thoughtful comments. (well done though.. seriously)

The real metric of success of a cold email campaign is the number of people who actually take the desired action based on your email.

Do you want your prospects to click a link on your email and visit your website/ landing page? Or do you want your prospects to signup for a free trial of your product?

In many cases, you may want them to hit the reply button and schedule a meeting with you. Or, you may simply want to start a friendly conversation.

All of these are valid motivations to send a cold email. And getting your prospects to complete that desired action, that is the specialty of your cold email Call to Action.

As your prospect scrolls down your email and reaches your call to action, she reaches that make or break moment. Whether to take the next action or relegate your email to the archives.

Add too much friction and you lose prospects who may have been interested. Don’t make it persuasive enough and you lose the opportunity to nudge those who are close to the finish line.  

So what is the perfect CTA, just the right way to close an email to give you the best possible chance of actually getting the reader – your prospect – to do just what you want them to?

The simple, honest answer is that there isn’t one. Every business is different. every opportunity might be offering is different to someone else’s. But, there are some basics that, when you tweak them to suit your unique message can undoubtedly be far more successful than other CTA types. Here is a look at just a few of them to get you started.

Provide a Calendar Link

“Book a 15 min slot at your convenience and let’s talk about how we can help you grow your traffic. Here is a link to my calendar.”

This CTA works beautifully as an alternative the somewhat overused tactic of providing a specific date and time that you would ‘like to call’ that so many email marketers use (with very varied success rates)

Why? With the great new tools available to schedule appointments from an email freezing a mutually convenient date for a call has now become a breeze. No more back and forth conversations about choosing various dates, time zones, and options.

By providing your calendar link you are making it easier for the prospect to respond. All she has to do is just open the calendar and choose a date and time that suits her. Your prospect does not even need to hit reply and type out a response.

And what’s more, usually you can set up your calendaring service to send an automatic meeting reminder to both you and the prospect, again, in about half a click.

Reiterate your Value Proposition in the CTA

Which of these closing lines do you think is more likely to swing a prospect on the fence about whether he should speak to you.

Option 1: Are you free for a call tomorrow at 4 pm?

Option 2: Are you free for a call this Friday to discuss how you can increase your employee productivity?

Your Call to Action is another opportunity to reiterate your value proposition and gently persuade why your prospect should speak to you.  By reiterating your value proposition, you are helping them connect the dots between various parts of your email. And summarizing it in one simple and distilled benefit statement.

Ask a Simple Yes/ No Confirmation Question

“Is fixing {pain point} a high priority for you now?…”

Present your prospect with a way to overcome a pain point and then ask a question to confirm if it is a problem they currently experience. Or provide a solution to a problem and then ask a question to confirm if fixing that problem is a priority.

Also, if you are able to reach prospects at the right time with the right confirmation question, then that feeling of ‘you know me, you get me’ will translate into a meaningful response.

These are just a few ideas, as we mentioned. There are many more. Want to hear about them and other tactics for rocking your next cold marketing email blast? Then check out our founder Deepak’s great new resource here.

 

The post Nailing Your CTA to Get the Response You Want to Your Cold Emails appeared first on Pearl Lemon.

source https://pearllemon.com/nailing-your-cta-to-get-the-response-you-want-to-your-cold-emails/

What You Should Really Do About GDPR for Cold Email Outreach

GDPR. No doubt you are sick of hearing about it. We know we are. Prior to May 2018 when it was officially enacted, we read a thousand articles about it. And a thousand more since (one thing Pearl Lemon does better than almost anyone else; research.) And no doubt you have too. And you probably have the basic rules (almost) clear in your head.

You probably know that it is still OK to do cold email outreach on a B2B basis. You probably know that because the UK decided that B2B communications via email do not require an opt-in (that was one element of GDPR that the EU left up to its member states) And you may even wonder why you are getting all nervous about this stuff as we – as in the UK – are supposed to be leaving the EU soon anyway. But, as that is a political hot potato politicians can’t even figure out yet, we’re not going to and suggest for now you do keep GDPR in mind.

And that’s where so many of the articles we read fell down. They explained the rules. But very few gave a clear, simple outline of how you should implement them yourself in a cold email campaign. So here is that very thing:

Target Your Ideal Client Accurately

Think about the geographic location you want to cover, and the specific types of businesses that represent your best clients. If you do that, then most likely it is OK to make contact using a cold email introduction. Under GDPR you must have a good enough reason to be contacting the businesses with your email, be it a legitimate interest, necessary for initiating a contract, or required under a legal obligation but the good thing here is that is a pretty broad definition.

Respect People’s Wishes

If someone asks you not to contact them again honour the request. Make a note on their file not to contact them again, and ensure any other staff working with you understand what this means. The best way to do this is to use the email and domain blacklists or equivalent functions of whatever software and systems you are using. Many of them have added some very helpful GDPR protections so make sure you take the time to review them (and then actually use them)

Don’t Harass People

If you regularly clear the list of sent emails so that everyone is contacted again, consider doing that less frequently. Depending on your particular industry and target market, it might be reasonable to not email cold prospects more often than once a quarter for example. Don’t bombard people who haven’t subscribed with emails every few hours! (and actually, that’s always been a terrible idea, GDPR or not so hopefully you’ve never done it anyway)

Be Honest

Make sure that your email subject line is not a trick to open the email, as this can result in annoyance (to say the least). You know what it’s like when you see a video on YouTube or on Facebook with a headline that forces you to click it – and the content normally doesn’t live up to the promise. Instead, have a clear email subject line that conveys the key benefit that the reader is likely to receive if they take action. Again however, this is not something you should have needed GDPR to tell you, it’s basic common sense.

 

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How do you promote old blog posts?

So you’re wondering how to promote old blog posts? Read on…  
As I’m sure you are well aware, content is KING, and having content that is:

• High-quality
• Valuable
• Useful to the reader
• Highly shareable
• SEO-driven

Is bound to drive more traffic, and ultimately result in more conversions.
In this blog post I will share some tips on how to promote old blog posts:

#1: Ensure that your WordPress SEO is up to parr  

The great thing about using WordPress is that it already comes with some built-in SEO features.
You can further ensure that the content of your blog posts are optimised for search engines by installing a plugin called Yoast SEO.
Action point: once you have installed Yoast SEO, go through all of your old blog posts, and follow the guidance provided by Yoast to optimise all of your posts.

Also, you might want to consider getting an SEO audit done by an SEO expert.

#2: Use back-linking

One way to promote old posts is through back-linking.
When you create a current blog post, if you have an old post that is something you mention or talk about in your blog – link to that post.
This gives new audience members a chance to see the old information you wrote, without having to scroll through your history.
Another way you can promote your older blog posts is by going into forums, answering questions on Quora and Reddit, and reply with a solid answer and then link to your blog post on the subject.
That is one of the best ways to get your old blog posts promoted and seen again.
You can also post your blog updates on Instagram, Pinterest, Twitter, Facebook and in Google plus groups that are relevant to your niche.
Every now and then just ask, “Have you seen where we talk about [subject]? This might be something you need! [link to it]”.

#3: create some long-form evergreen content

Writing longer blog posts, that are  2000+ words should be a part of your content strategy.
Long form evergreen content tends to perform better than short 300-word blog posts and they also enable you to provide your audience with more value.
An added bonus is that producing high-quality long-form content will help you to establish a reputation in your industry.
Examples of long-form content include:

• Ultimate guides
• Ebooks
• Case studies
• Listicles i.e “24 of the best tips for [x]”
• Annual reports

#4: use visuals, facts and tweetable quotes  

Adding these elements will help to make your content more engaging, and in turn, make your content more shareable.

#5: Repurpose your old content

• If you have a collection of short blog posts you could perhaps turn them into an e-book.
• You could take the key points from your old blog posts and turn them into social media posts with shortened links back to the original content
• You could turn step-by-step guides into YouTube videos, with links back to the original content

I hope this has given you some ideas on how you can promote old blog posts!
 Pearl Lemon is an award-winning SEO agency! if you would like an SEO audit of your content, give us a shout!

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What Are The Best Digital Marketing Tips For Doctors?

Optimising for healthcare SEO is vital.
One strategy isn’t going to make an enormous impact on your website due to the many ways people search for doctors nowadays.
You should use multiple forms of digital marketing to increase your customer base and capture leads.
In this blog post, I will share some digital marketing tips specific to doctors.

Healthcare SEO Tip #1: Local SEO

Your potential patients will be looking for medical services nearby, for example, they’ll enter search terms such as “doctors in London”.
So using local SEO can help your medical service to rank higher in the organic search results.
Also, start asking your patients to leave reviews about their experience, on Google.
On-page SEO will also help you rank in the searches on Google.
Also, blog content that is search engine optimised, that lists the procedures you do, the team your company put together, customer reviews, etc. will help you attract more customers.
At Pearl Lemon, we offer both Local SEO services and on-page SEO services for doctors, so get in touch with me ASAP if this is something you are interested in!

Healthcare SEO Tip #2: Social media

Facebook Ads can help you to capture leads who are looking for a doctor in your area, around a certain age, searching for certain keywords.
It is vital that you keep your social media platforms updated, courteous, and knowledgeable about what you do. Show videos of your clinic, procedures (if you can), and pictures. People love social media – especially consistent and unique content.

Healthcare SEO Tip #3: develop a content marketing strategy  

Use your blog to publish content that is relevant to the field of medicine you are in.
Aim to write long form, evergreen content that will provide readers with deeper insights into medical conditions and treatments.
Be sure to avoid using medical jargon so that it is easy for your prospective patients to follow.
Creating such content will help you to build up your brand and reputation as a professional in the industry.

Conclusion

I hope these three points will help you to better promote your medical services via digital marketing.
It really is important that you have a strong online presence.
This will help potential patients see that you are trustworthy, transparent and an expert in your field.
Digital marketing isn’t just about finding one area (although sometimes that works), it’s about how everything works together to make the perfect strategy for your company.
Social media marketing, content marketing, email marketing, and SEO are important pieces and can work separately – but they work best together.
As a doctor, you may find digital marketing to be overwhelming, particularly with your busy schedule.
If this is the case for you, and you’re a doctor looking for affordable SEO services, let’s start a conversation about the affordable SEO packages my agency, Pearl Lemon has to offer.
Pearl Lemon is an award-winning SEO agency that is based in London in the UK however, we have clients from all over the world!

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Are Digital Marketing Agencies Useless?

To answer your question briefly: They aren’t useless (if of course, you hire the RIGHT agency for your business), but they’re not needed by everyone.
It just totally depends on how your digital marketing strategy is working for you and your business.
If:

• your digital marketing strategy is working
• you have a lot of customers/clients
• are happy where you
  

A digital marketing agency won’t be of any use to you.
However, if your struggling to find what’s working, can’t generate traffic, and have no idea about digital marketing – you might want to make use of a digital marketing agency.
What works for some businesses, won’t work for all businesses. You need to know what you’re good at, where you struggle, and where you need help.

This is also where a team comes in, and the areas are covered by specialists in those fields.
Saying that, be warned that there are some digital agencies that overpromise, and do not deliver the results you are looking for.

What should I do to ensure that I select the right marketing agency for my business?

• Ask lot’s of questions before hiring them
• Ask to see case studies of client projects that are similar to your needs – if they are confident about their ability to deliver, they’ll be more than happy to share these with you
• Read online reviews and testimonials from clients
• Make sure that the agency you are considering has a strong online presence.

So my biggest piece of advice is to do your research before hiring an agency.

How will I know If hiring a digital marketing agency is the best decision for my small business?

Consider hiring a digital marketing agency If you:

• Want to achieve long-term growth
• Need a significant increase in conversions
• simply don’t have enough time to master digital marketing and would rather delegate it to an expert in this field so that you can focus on running your business
• Have a high-quality brand looking for real RESULTS
• Are a newbie to digital marketing, or you haven’t gotten to grips with understanding how to develop an SEO strategy that actually works
• Are comfortable with making an investment on a monthly basis to improve your ROI

At Pearl Lemon, we specialise in SEO. 
From our client’s perspectives, hiring a marketing agency hasn’t been useless at all – in fact it’s been the complete opposite.
But don’t just take my word for it of course!
Here’s a testimonial from one of my clients:
“Pearl Lemon developed a marketing strategy set around Facebook and Instagram. We have both a company and personal Instagram that have grown by over 1000% and have inquiries and bookings that come directly from the platform. Furthermore, our focus on personal video drives 45% more engagement on Facebook. Ultimately, we’re busier than we ever were and are in a strong position for the future”. – Paul Lingard, Founder of Thirteen Ink.  
Check out more of our client testimonials here
If you are looking for, or even considering hiring an SEO agency for your small business, let’s have a chat about your digital growth goals, and the SEO packages we offer at Pearl Lemon

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Simple Tips to Improve SEO for WordPress Sites

WordPress is one of the world’s most popular content management systems, and it is certainly the number one choice among small businesses. There are lots of reasons for this; it’s very affordable (it can be practically free to use) using it is relatively easy and, thanks to the fact that is an open source platform […]

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How do I generate leads online without spending money on ads?

In order to get make more sales, you’ll want to generate leads online. Leads are qualified prospects that can become customers or evangelists of your brand. 👍 Here is a three-step strategy for generating leads online without having to spend any money on paid ads: Social media content SEO Email Marketing In this blog post, […]

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How do I SEO a shoe website to the top?

Shopify SEO is very important. If you’re running an e-commerce store selling shoes, and you’re looking to improve the SEO of your site, stay tuned! 🤗 Search engine optimisation is used to bring up your rankings in searches by using phrases and keywords in your content and descriptions. As a shoe website – you have […]

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Mastering Cold Email: Goorus Versus Masterminds

As an SEO agency, as is the case for any company, we actively solicit business for ourselves as well as for our clients. And as an entrepreneur for founded the company, I – as in Deepak Shukla – am still heavily involved in those efforts. And what you may not know is that I recently […]

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How Long Should My Content Be?

Introduction Unless you have a very authoritative domain, short-form content doesn’t tend to perform as well as long-form content. Search engine users, look for specific answers to specific queries and want detailed relevant search engine results. Therefore, it is in the search engine’s best interest to ensure that users get what they want and that […]

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The Importance of Cold Email Formatting

Ideally, a cold mail should be as short and sweet as possible. For the most part, your prospects are busy, busy people who don’t have the time to wade through a novella all about your product or service, so short and sweet really is the way to go. However, too short can be a terrible […]

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Who Hires SEO Copywriters?

Introduction Copywriting is vital for success online in the current digital age. 💯 Having great copy is what ties together all of your other digital marketing efforts such as growth hacking, SEO and design. Digital Copywriting can be described as a science as well as an art, of writing for web pages, online ads social […]

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How Does One Write Good Copy?

There’s writing copy, and then there’s writing good copy. 💯 Anyone can write copy, but writing copy that actually converts is both a science and an art and requires experience. 😃 In this blog post, I am going to share 4 tips for writing GOOD copy. So without further ado, let’s get started. 💪 Optimise […]

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What Are 6 Of The Best Content Marketing Tips?

This is a GREAT question! Before I jump right into listing 6 of the best content marketing tips, it’s worth emphasising the importance of ensuring that your content is optimised for search engines. Effective SEO will help you to organically generate more leads.  📈 A tip to help you with your SEO is to install […]

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What Is Content Marketing?

In short, content marketing is a strategic approach to marketing that is focused on creating and sharing valuable, high-quality relevant, and consistent content to attract and keep a targeted audience. Ultimately, it leads to profitable customer actions. 🤓 I have created posts that outline the attributes of good content in the past. Therefore, in this […]

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The Spam Filter is a Cold Emailer’s Biggest Enemy – Here’s How to Avoid It

Cold email can still be a great lead generation technique (whatever the doubters say) but today’s marketers have a big enemy that is getting smarter, tougher and trickier all the time: an email provider’s spam filter. So here’s the secret to getting past every single type of spam filter: You don’t. It would be pointless […]

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A/B Test Your Way to a Better Cold Email Open Rate

Cold email is, to be frank, something of a science. Not a really complicated one, but it does call for experimentation, testing and tweaking to come up with the right ‘formula’ for success. One of the most frustrating things for new cold emailers is that even after they have crafted what they think is a […]

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What Are Good Strategies When It Comes To SEO For Healthcare?

The healthcare industry tends to lag behind relative to other industries when it comes to digital marketing in general. This includes SEO for healthcare providers such as doctors and dentists.  One reason for this is the strict regulations that determine how patient information is used and stored. However, in today’s world, patients expect to be […]

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What is the Content Marketing Process?

Essentially the goal is to build an SEO-driven content marketing process that ACTUALLY results in more organic traffic to your site. Ultimately this will lead to more conversions. 📈   The actual content marketing process that you end up taking will depend on a number of factors. However, In this post, I’ll take you through […]

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What are the best content marketing practices?

With the competitive nature of content marketing, it is vital that companies adopt the best content marketing practices. Ideally, the content will be SEO-driven, to create new leads and organically increase their web traffic.   📈 In this post, I am going to list off some of the content marketing best practises. This will ensure that […]

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What Are the biggest content marketing fails ever?

When it comes to content marketing, there are some mistakes that are commonly made. 👎 In this blog post, I’m going to share three things to definitely avoid. ⚠️ Fail #1: Not creating SEO-driven content 💻 Getting content to rank on page 1 of Google may seem overwhelming, especially if you are new to content […]

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Are there any alternatives for the Moz Keyword tool?

Keyword research is a VITAL activity when it comes to search marketing because ranking for the right keywords (the keywords that your target audience enters into search engines to access your site) literally can make or break your online business. 🤓 Benefits of conducting keyword research  Increased conversion rate Identify your keywords, then use them […]

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Five Big Myths That Are Killing Your Chances of Cold Email Success

Someone announces it at least a dozen times a week across the various different content outlets available to them; cold email is dead. Cold emailing sucks. Cold email is a waste of your time, don’t do it. None of that is true. Cold emailing works. It’s always worked and it still works. Cold emailing is […]

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What should I do to rank higher in search engine results?

In order to get more organic traffic, you’ll need to rank higher in search engine results. Afterall, the first page of Google gets 95% of web traffic. This post will provide a step-by-step guide to help you to rank higher in search engine results. #1: Understand how search engines work 💻 Google is constantly changing their […]

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What Would You Advise In A Local SEO Strategy?

In July 2014, Google began rolling out the local search engine optimisation algorithm. It was first launched in the States, before expanding it to other countries. The intention of this update was to enable local businesses to rank higher in the SERPs when location-focused keywords were used. Ultimately, Google’s mission is “to organise the world’s […]

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What other SEO sites and blogs are there besides WordStream, Netpeak and Serpstat?

It is a really good idea to keep up to date with the latest SEO news, tips and tricks. One was to do this is to follow SEO sites.  Regularly reading content from sources that you can trust is a good habit to get into. In this blog post, I will list some other SEO […]

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On Page SEO – How an SEO Agency Central London Can Help You Make the Most of Yours

On-Page SEO is one of the most important elements of a website that most Central London businesses don’t utilize properly as a part of their SEO marketing strategy. As a leading SEO agency Central London Pearl Lemon is the perfect choice to show you how on page SEO can benefit your business website There are […]

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Content Marketing Mistakes an SEO Agency East London Can Help You to Avoid

Content marketing is one of the most effective of digital marketing techniques for any business. When you combine it with expert SEO (search engine optimization) provided by an SEO agency East London it has the potential to be even more effective. Blogging can be especially effective, both as a way to drive extra traffic to […]

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How to Avoid Hiring a Bad SEO Company in Hoxton to Promote Your Local Business

Understanding that a Hoxton local business owner rarely has the time to implement a regular SEO plan on their own, seeking help in doing so is fine. How you choose who to help with the project and serve as your SEO company Hoxton is very important though, especially now with the Google penalties coming faster […]

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Why Should You Choose an SEO Agency Shoreditch Over the DIY Approach?

You read a lot, you are pretty smart, so why should you choose to hire an SEO agency Shoreditch like Pearl Lemon over the DIY approach? Over the years, basically, since the Internet first became a place that businesses should be, lots of research has been conducted into the relationship between local businesses and SEO. […]

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What Makes Pearl Lemon a Very Different Kind of SEO Agency Old Street?

At Pearl Lemon, we don’t offer cookie-cutter SEO packages like many other SEO agencies Old Street do. We understand that every business is unique. The local business SEO services we provide are specifically designed to meet the needs of your business and to help you better target your prospective customers online. What works for an […]

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Why Does Your Business Need a Great SEO Agency Liverpool Street?

Search engine optimization (SEO) is an important facet of building a successful business web presence and growing your business locally. As practiced by the experts at Pearl Lemon, a leading SEO agency near Liverpool Street, Local Business SEO is part art, part science and there are no quick fixes or one-size-fits-all solutions for any Liverpool […]

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How can we get SEO done faster by ourself?

Running your business, whilst dealing with your SEO simultaneously can be overwhelming. Therefore, many businesses, small and large decide to hire an SEO agency or consultant. It makes sense to hire an SEO agency. Afterall they’ll know what they are doing and will be able to devise an SEO strategy that works for your business. […]

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List Some On-page SEO Procedures?

What is On-page SEO? In short, On-page SEO is the process of optimising each individual web page. Doing this allows the page to rank higher and subsequently earn more relevant traffic from search engines. 🤓 On-page SEO involves optimising the structure of a page to help web crawlers from search engines such as Google to […]

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What is on-page SEO?

On-page SEO is the practice of optimising each web page, so that it ranks higher in search engines, and attracts more relevant traffic organically. 🤓   It’s in Google’s best interest to maximise their user’s experience. They want users to find the pages that ACTUALLY answer their questions and provide them with the information that […]

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What Are Long Tail Keywords?

Introduction Keyword research is one of the MOST important activities when it comes to search marketing because ranking for the right keywords (the keywords that your target audience enters into search engines to access your site) literally can make or break your online business. 💯 Conducting keyword research will enable you to identify which terms […]

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What do I need to know before I hire an SEO expert?

Should I hire an SEO agency or an SEO expert for my small business? 🤔   Yes! If you can’t get the results yourself, hire someone to get it done for you. Afterall, the life of your business is customers so it only makes sense to pay someone to help you get in front of […]

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What Are The Best On-Page SEO Tips To Optimise Content Of The Website?

So, you’ve got yourself a website now, have you? 😉 It’s important that you are aware of the best on-page SEO tips. What now? 🤔 No search engine traffic and visitors? 🚦 Whilst it might be a dream to wake up with search engine traffic pouring into your website on day one, there are some […]

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What is back-linking and how do you do it for your website?

Put simply, back-linking is the practice of getting links from other websites that point towards yours. 🤓 You can think of them like this: They are a lot like little votes of confidence and the more of them you have from high-quality websites the better. 👍  Back-linking has gotten a bad rap over the years. Back […]

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How Can I Get Quality Backlinks For My Site?

🚨Newsflash: NOT all backlinks are created equal. You may already know that, but some people don’t understand DA, PA, PR and other SEO metrics.🤓 If you start building backlinks without understanding what a “good” backlink is and what a not so good backlink is, you are not going to see the results you might like […]

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How can I find the perfect keywords to rank for?

I know, you are probably looking for that sweet spot keyword. The keyword that is going to be low competition and have high traffic. You also need to take into your consideration what stage in the buying process your potential clients or customers are in when they are searching for the keyword. 👍 This is […]

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How long does an average SEO article take?

It depends on the length and scope of the article you want to be written for your site. It could take an hour, a day or a week.  💯 But to be honest with you, you really don’t want to be churning out average content. This is especially the case if you want to improve […]

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What Is The Most Awesome SEO Starter Guide—A Single Resource—I Can Lay My Hands On?

Nice question! If you are just starting out, The SEO Starter Guide offered up for FREE, by none other than Google is a great read. 🤓 It’s designed to give you a complete overview of the basics of SEO. The great thing about is that it’s in line with Google’s best practices. 👍 Whilst following […]

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What does the Term Authority Really Mean for Websites?

  The word authority – when used in conjunction with websites – usually means the set of signals search engines use to rank websites for their search index. However, over the years, because so much about SEO is very unclear – because the search engines, especially Google – operate in a rather secretive way when […]

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What is the best WordPress SEO Tool?

Yoast SEO is one of the best SEO plugins you are going to install on your WordPress website. 👍 WordPress comes with some built-in SEO features such as allowing search engines to crawl content among others. Also, WordPress allows programmers from all over the world to create plugins. These plugins enable you to customise your […]

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