Ideally, a cold mail should be as short and sweet as possible. For the most part, your prospects are busy, busy people who don’t have the time to wade through a novella all about your product or service, so short and sweet really is the way to go. However, too short can be a terrible […]
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Introduction Copywriting is vital for success online in the current digital age. 💯 Having great copy is what ties together all of your other digital marketing efforts such as growth hacking, SEO and design. Digital Copywriting can be described as a science as well as an art, of writing for web pages, online ads social […]
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There’s writing copy, and then there’s writing good copy. 💯 Anyone can write copy, but writing copy that actually converts is both a science and an art and requires experience. 😃 In this blog post, I am going to share 4 tips for writing GOOD copy. So without further ado, let’s get started. 💪 Optimise […]
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This is a GREAT question! Before I jump right into listing 6 of the best content marketing tips, it’s worth emphasising the importance of ensuring that your content is optimised for search engines. Effective SEO will help you to organically generate more leads. 📈 A tip to help you with your SEO is to install […]
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In short, content marketing is a strategic approach to marketing that is focused on creating and sharing valuable, high-quality relevant, and consistent content to attract and keep a targeted audience. Ultimately, it leads to profitable customer actions. 🤓 I have created posts that outline the attributes of good content in the past. Therefore, in this […]
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Cold email can still be a great lead generation technique (whatever the doubters say) but today’s marketers have a big enemy that is getting smarter, tougher and trickier all the time: an email provider’s spam filter. So here’s the secret to getting past every single type of spam filter: You don’t. It would be pointless […]
The post The Spam Filter is a Cold Emailer’s Biggest Enemy – Here’s How to Avoid It appeared first on Pearl Lemon.
Cold email is, to be frank, something of a science. Not a really complicated one, but it does call for experimentation, testing and tweaking to come up with the right ‘formula’ for success. One of the most frustrating things for new cold emailers is that even after they have crafted what they think is a […]
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