App Store Optimisation

Got a cool new App released in the App Store? Then you might want to direct your attention to App Store Optimisation (ASO). This is basically the process of getting your app to have a great rank in the App Store’s search results.

What I found quite interesting is that:

 

65% of App Store downloads from Apple apparently come from search queries

That statistic should underline how important App Store optimization and General Optimization is.

There is a significant link inside your Android or your iOS app via the actual descriptions. Various aspects of Optimization in General come into play here:The Keywords, App Store Localization about Country-Level searches, Country-Level Downloads, Organic Installs, Retention, etc.

SEO and How it All Comes Together

All of these things fall deeply within the realms of SEO, plus Conversion Rate Optimisation.  

These aspects all integrate with one another from the initial organic search to retention and we’ve worked on several sites that have apps with several App Store businesses to really drive new growth.

App Store Optimization also has to do with thinking about your keyword weighting, targeting, how Google will index these things, where you can build links for an app or how you set up the referral links from your actual main website.

These come into play when we’re considering the space of App Store optimization and we’ve helped as part of organic traffic campaigns to really drive in the space of tens of downloads with mobile apps.

Optimization is is something that’s critically important and what we could do to make sure that you can increase your organic presence is critically stress the  importance of ASO.

We’d absolutely love to work with you on determining, defining and planning a roadmap with a hierarchy of all of the things that we need to consider as part of the implementation process to ensure that you get the best returns from your ASO!

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Act Like A Solopreneur But Look Like A Company

Welcome to the first in a series of Daily 60-second growth-hacks. So today’s growth-hacks is about acting like a solopreneur but looking like a company. So what do I mean by that I mean that?

Well, it means that there’s gonna be a limitation upon the amount that you’re able to charge when you want to go from $100 to $1,000 to $5,000 and I know a business person like you wants to grow your company beyond this level.

Certain levels of businesses will not work with a solopreneur because you won’t have the bandwidth to cover it and even if indeed you do, you will have a team of contractors who operate like full-time employees or virtual assistants or white labels or outsources, however it may be, as long as you can deliver and you need to also look like you can deliver. You know what they say “the first impressions are lasting” and you want people to believe you’re awesome from the get-go.

So act like a solopreneur that way, when you get into those conversations people want to feel like they’ve got a good personal relationship, they want to feel like there’s a team to support you, but you need to look like a company online. So guys, make sure that you have your Trustpilot you, your Glassdoor, your people riding and raving about you (like they should).

I can’t stress this enough guy, so don’t forget “Act like a solopreneur, look like a company” see you tomorrow.

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Put Your Business On The Map With International SEO | SEO Services At Pearl Lemon 🍋

SEO can really get your company’s reputation going. If you’re thinking about finding an agency to work with you on your international SEO then we’d absolutely love to discuss Pearl Lemon coming onboard.

Why Pearl Lemon For International SEO?

Honestly, there are a million reasons why we’re great but we know that most people get bored from having to read a ton of stuff so we’re giving you a few:

We’ve got GeoTargeting!

We’ve got several clients right now that have multi-language websites because we deal with the basic course of geo-targeting.

Geo-targeting is ultimately the process of optimizing your different language stores or sites to rank and work locally.

 

We’ve also country code top-level domains, subdomains and all of these other variations in terms of multiple sitemaps.

 

This begs the questions: When you have different language sites, how is it they all work together? How can they all function together? How can they all come together equally?

You may be looking at a site that’s in a foreign language, but we work with websites that don’t even have English as one of the options!

 

We can Also Keep Your Overall Website in Check!

We work with the technical infrastructure and how different issues should be dealt with in terms of the actual site overall.

From the keyword research strategy to the rollout strategy, it really depends what you’re looking for.

If you’re looking for an international SEO service or if you’re just looking for a business that has worked with a lot of international websites and people all over the world – we’re exactly what you need!

 

We’re Extremely Diverse!

After all, we’re a distributed team, as our group consists of individuals who reside as far as the western hemisphere!

In fact, we’ve probably got more clients outside of the UK. I’m in London right now but just on first thought, we’ve got Israeli, French, Danish, Swiss and of course, English-speaking countries.

Therefore if you’re looking for a partner to help you through anything that relates to International SEO or just generally looking for a team that you could trust, we’d absolutely love to work with you!

 

Thank you so much for taking the time to read this!

 

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Act Like A Solopreneur But Look Like A Company | 6 Figure Agency Secrets

 

Welcome to the first in a series of Daily 60-second grow tax. So today’s grow tack is about acting like a solopreneur but looking like a company. So what do I mean by that I mean that?

Well, it means that there’s gonna be a limitation upon the amount that you’re able to charge when you want to go from $100 to $1,000 to $5,000.

Certain levels of businesses will not work with a solopreneur because you won’t have the bandwidth to cover it and even if indeed you do, you will have a team of contractors who operate like full-time employees or virtual assistants or white labels or outsources, however it may be, as long as you can deliver and you need to also look like you can deliver.

So act like a solopreneur so when you get into those conversations people want to feel like they’ve got a good personal relationship, they want to feel like there’s a team to support you, but you need to look like a company online. So make sure that you have your Trustpilot you, your Glassdoor, your people riding and raving about you.

So don’t forget “Act like a solopreneur, look like a company” see you tomorrow.

The post Act Like A Solopreneur But Look Like A Company | 6 Figure Agency Secrets appeared first on Pearl Lemon.

source https://pearllemon.com/act-like-a-solopreneur-but-look-like-a-company-6-figure-agency-secrets/

Top SEO Trends to Watch in 2019: What They Are and Why You Should Care

It’s 2019. Lots of new stuff to look forward to. And one thing that has not changed. SEO keeps changing, every day, and not just because Google seems to keep shifting the goalposts but because web users are changing the way they search for information and their preferences about what they want to see. So, even though you may have read a half a dozen articles recently about how SEO is dying (someone writes one of those at least once a week. According to some SEO has been dying since 2010 (or maybe 2009) and here it is still going strong…

While no one can quite predict what Google and the other search engines might have in store for 2019 there are some definite trends that you should not only be keeping an eye on but actively working on in order to ‘win’ at SEO in 2019 and get your website into the best possible position to do its job. Here is a look at some of the most important of them.

Think E.A.T

Last year, in August, Google unleashed one of their famous (notorious?) “broad core algorithm updates” and it quickly had quite an impact. Rand Fishkin of MOZ nicknamed it Google Medic, not because it seemed to impact healthcare sites more than others (which, despite what you might have read it really didn’t) but it certainly did seem to indicate that Google was worried about content quality again.

Many SEO experts are speculating that Google’s broad core algorithm update – whatever you want to call it – has something to do with a more advanced ability to evaluate how much websites are meeting the company’s E-A-T standards. Not to be confused with culinary expectations, this acronym stands for Expertise – Authoritativeness – Trustworthiness. After the August update, as Twitter was flooded with worried web owners wondering how this would impact their SEO, Google’s Search Liaison Danny Sullivan wrote: “Want to do better with a broad change? Have great content.” It’s as simple as that.

And it seems it really is. Good, engaging content that offers real value and can back up any assertions and advice it gives with verifiable expertise and facts. So in 2019, the focus of your content marketing efforts should be on producing the highest possible quality content you can, even if it means producing a little less of it (for example, one really great 1,000 word post every two weeks instead of three 350 word blogs a week)

Get Ready for Voice Search

Do you have an Amazon Echo or Google Home in your home or office? Do you use them – or Siri or Cortana on your phone? If you don’t you are rapidly becoming part of a minority as voice search has exploded over the last 12-18 months.  

As more people use the spoken, rather than the typed, word to search for all kinds of information the way you optimize your website for voice search has to change too. As clever as they are AIs draw their information from search engine listings, just like you do.

But they are reacting to spoken queries, queries that make use of different language than written searches do.

One of the best ways to do this is to include LSI (long tailed) keywords that better reflect human speech. And many will be in the form of questions. Not sure how to do that? Sites like Quora can be very helpful as they reflect the way people ask questions about all kinds of topics and these answers can be a great resource for the kinds of LSI keywords you need to rank higher in voice search.

Optimize for Featured Snippets

In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019. Answer boxes, recipes, the knowledge graph and carousels are taking bigger and bigger bites out of the rates of organic traffic that even the top web pages on page one of a Google search gain if they are not featured in one of these new ‘searcher friendly’ innovations.  

Achieving these positions is not easy, it can be a complicated process that takes more than a little bit of work, especially as, as usual, Google have revealed very little about how they choose featured snippets and content for their mobile carousels. It’s certainly something we’ve been working on at Pearl Lemon for our clients over the last twelve months so if you are interested in getting your content into those ‘hot spots’ in 2019 feel free to give us a call.

Get Technical

A lot is talked about, written about and discussed about off site SEO and the use of keywords, rich media etc to create search engine and user friendly content. What is discussed far less often is ensuring that your website itself is friendly to those parties as well, and that, in 2019, means getting a little more technical than ever before.

A website that has a great technical SEO profile has worked on a lot of different things (which is why, we assume, Google rewards these sites in the SERPs) Not sure what’s going on with your site behind the scenes or where you should even start when trying to make things better, therefore giving your SEO efforts – and your website’s effectiveness – a huge boost? A technical SEO audit is the answer.

What should such an audit cover? In 2019 these factors and more:

 

A check for Google penalties (many site owners have never done this)

• A check on how a website’s pages are currently appearing in search
• A check of your permalink structure and how friendly your urls really are.
• A check of the security levels of your website
• Checking and optimizing robots txt files
• Checking content for SEO friendly elements like H1, H2 headings, images with alt text etc.
• Checking basic site navigation and for page errors and bad redirects
• Checking for broken links
• Checking for toxic backlinks from other sites

All sounds like a lot? It kind of is, but there are a lot of great tools aout there to help you – SEMRush and Ahrefs are just two of the resources we use and can recommend – and if you need help the technical SEO team here at Pearl Lemon are always willing to step in and take this rather large undertaking off your hands.

These are just a few of the trends we are seeing right now for SEO in 2019. As the year progresses there will certainly be many more. And while Google – and SEO – are unpredictable sometimes the one thing that is not is that the Pearl Lemon team will be on top of them all, so check back here frequently for the latest news, trends and tips all year long.

 

The post Top SEO Trends to Watch in 2019: What They Are and Why You Should Care appeared first on Pearl Lemon.

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19 Content Marketing Hacks Every Content Marketer Should Know

Increase your lead generation with these 19 Content Marketing Hacks!

Are you having a tough time attracting visitors to your site despite using the best content marketing tactics? Don’t worry, you’re not alone. There are hundreds of others in the same boat. Luckily, you’ve come to the right place!

In this guest post written by Pradeep Chopra, the CEO of Digital Vidya, we’ll cover 19 of the best content marketing hacks that can more than double your traffic.

So without further ado, let’s get started!

 

 

 

 

 

 

 

 

 

 

 

 

By implementing the following content marketing strategy, you’ll:

• Attract more clients
• Build your personal and professional brand
• Generate valuable comments
• Increase your email list
• Build a loyal following

Before discussing our content marketing plan, we shall answer a few fundamental questions. Firstly,

What is Content Marketing?

The Content Marketing Institute defines content marketing as a strategic marketing approach that focuses on creating and distributing relevant, valuable, and consistent content for attracting customers and retaining their interests with an ultimate aim to earn a profit for the business.

What are the Advantages of having a content marketing strategy?

Every business should have a robust content marketing strategy.

Here are some of the benefits of formulating an effective content marketing plan:

• You’ll increase the visibility of your brand
• It enables you to establish a long-lasting relationship with your audience
• Establish loyalty and trust with your current and prospective customers
• Build authority and credibility
• Gain recognition and improve your brand awareness
• Generate valuable traffic to your website
• Help your customer make his purchase decision quickly
• Provide value to the business by establishing contact with the prospective customer, engaging their attention, and helping to convert leads into deals.

Content Marketing Tips to Help you to Succeed

Here at Digital Vidya, we recommend incorporating the following 19 tips into your content marketing strategy:

• Having A content calendar is a must

A content calendar gives you a clear picture of what, how, and where you will display your content throughout the year. It can also help your other team members to share resources and use it for content marketing planning.

Sticking to your content calendar will help you to consistently produce content, and ultimately stick to your content marketing goals.  increase the consistency of the flow of content thereby supporting your overall marketing goals.

• Understand and engage with your audience

The definition of content marketing states that you should establish a rapport with your audience and retain their interest in your products and services. You should know your audience to achieve this objective.

Tip: Segmenting your audience according to their demographics will enable you to connect with them better.

• Originality is a great virtue

Understanding your audience helps you to develop specific content to suit their needs and interests. Be original with your ideas and focus on building brand awareness. Continually update the content according to the latest trends in the market.

Tip:  Developing separate landing pages for each segment of your audience can help you resonate with your audience thereby helping drive traffic towards your website.

• Adopt different content marketing tactics

Different audiences have varying preferences. Therefore, you should formulate different content marketing techniques to satisfy the entire spectrum. Specializing in creating one type of content is not going to generate the required response. Use social media to your advantage. Facebook is excellent for your B2C campaigns.

Similarly, YouTube is an excellent channel for promoting video-driven content like tutorials and inspirational stories. LinkedIn and Twitter are more suited for the B2B interactions. Instagram and Snapchat are ideal for reaching out and connecting to the millennials.

• Be consistent with your content

Customers would love you to be consistent with your content. It increases their engagement levels considerably. Publishing content regularly is one aspect of consistency. Also, you need to maintain a consistent voice, tone, and quality. Having a style sheet can help you curate content. The content calendar can help you with planning a consistent distribution. Maintaining consistency in your marketing efforts can help you gain a sizeable lead over your nearest competitors.

These SEO tactics help define your content marketing plan

• A compelling SEO strategy holds the key

A content marketing agency can help you formulate an effective SEO strategy. Remember, no one searches for information on the second page of Google. Hence, incorporating accurate SEO is imperative for the success of your content marketing strategy. An effective SEO strategy should envisage tactics like the use of long-tail keywords, compelling Meta descriptions, high-quality images, and descriptive URLs. They can do wonders for your content marketing strategy.

• Analyze and Optimize

One of the vital SEO tactics is to analyze and optimize. Use different methods of testing such as Split A/B testing and so on to find out what kind of content drives traffic. It will help you determine what content is ideal for your business. On identifying the right content, concentrate on optimizing it. You need to focus on aspects like headlines, CTA options, content length, images, landing pages, site speed, and so on. Streamline your content to achieve your objectives.

• Have viral ideas, brainstorm them

Viral content is the right way to reach out to the maximum number of clients. If you have viral content, do not hesitate to go ahead and share it. You have to be different from the others to succeed in your marketing efforts. Viral content can be anything from downright funny to one that invites controversy. People love to share controversial content. It can help drive traffic to your website. Standing out from the crowd does help sometimes.

• Write in-depth articles

Writing in-depth articles is one way of ensuring a good stream of web traffic towards your site. Google loves in-depth articles as well. An in-depth article is one that considers all the details and aspects of a subject. Research shows that articles up to 2000 words long tend to perform better on the search results.

• A powerful headline helps a lot

Dale Carnegie had said in his world-famous book, “How to Win Friends and Influence People” that the best way to draw people’s attention is to create an eager want in the person. You can apply similar tactics to your content marketing. One way to attract people towards your content is to have a great headline. Statistics show that you have only 8 seconds to grab the reader’s attention. A compelling headline will help you do so.

• CTA buttons increase the interaction

The best way of engaging with the customer is to have a CTA button. The CTA button often proves to be the difference between a ‘bounce’ and a ‘conversion.’ Having a CTA button in your content ensures that the customer need not search for ways to interact with you.

• Concentrate on the “Above the Fold” area

Remember, we are living in a competitive world. You have to think out of the box to be successful in business. Concentrate on the “Above the Fold” area on your webpage. Studies show that people spend 80% of their time above the fold whenever they scroll down a webpage.

• Guest blogging is an old but effective tactic

Thinking out of the box is a great way to generate web traffic. However, do not ignore the traditional tactics like ‘Guest Blogging.’ It is an excellent way to connect with your audience. You can supplement your guest blogging efforts by reaching out to influencers that can promote your content.

Psychology can help with your content marketing

Adopt the AIDA strategy

Adopting the AIDA strategy can help you get valuable comments that can motivate your prospective clients to contact you. AIDA stands for

• A = Capture the Attention of your clients
• I = Build Interest
• D = Create a strong Desire in your client to engage with you
• A = Seal the deal with a Call to Action

• Multimedia can work to your advantage

Pictures can say it better than words. Use this maxim to your advantage. Make multimedia one of the pillars of your content marketing strategy. Today, people use their mobiles more than their computers and laptops. Create mobile-friendly websites and content to resonate with your customers’ interests. Use blog posts, videos, podcasts, and speaking gigs and other similar tactics to connect with your audience.

• Share valuable information on your resource pages

The resource pages of your website are the best places to capture leads. You can use these pages to give away valuable e-books and short reports that can benefit your customers. It is a novel and effective idea.

• Employ the 7-rule email marketing technique

Does this sound like an old tactic? Yes, but it is very effective when you apply this tactic to your email marketing campaigns. Whenever you wish to introduce a new product, engage with your prospective customers seven days in advance. Give value to them over this seven-day period before pitching in with your product. It is an excellent way of putting your customer before your product. This tactic rarely fails.

• Be in the present and capitalize on the current trends

Engage with people by talking about the current trends. Providing them outdated information is not going to serve your interests in any way. Being in the present and capitalizing on the current trends will help you interact with your customers better. You have to update your content regularly to provide value to your customer.

• Link to webinars directly within the content

Webinars are a great way of interacting with your current and prospective customers. You can provide internal links in your content to your webinars. These interactions can also help you to gauge the customer’s reactions to your content marketing strategy. It also helps you to analyze and optimize your content.

Takeaways

An effective content marketing plan is necessary to connect and engage with your existing and prospective clients. These 19 tips can help you do better than content marketing agency can. We shall see these tips in a nutshell.

• Establish a content calendar
• Understand your audience
• Be original with your content
• Do not out all your eggs in the same basket
• Be consistent
• SEO strategies help you reach the top
• Analyze and Optimize content
• Go viral
• In-depth articles are the need of the hour
• A compelling headline helps you get customer attention
• CTA buttons help have more interaction with your customers
• Concentrate on the Above the fold area
• Guest blogging is an effective tactic
• The AIDA strategy is a psychological one
• Use multimedia to your advantage
• Your resources page can prove to be your biggest asset
• Your customer always comes first
• Be updated with your content
• Webinars are the way to go forward

The post 19 Content Marketing Hacks Every Content Marketer Should Know appeared first on Pearl Lemon.

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4 Top Tips For Sending Cold Emails That Get Responses Every Time

It’s a common problem in the business world: You want to reach out to someone, but you’ve never met him or her before—and you have no connections in common who can introduce you. So, you’re left with two options. One, giving up. Or two, sending a cold email and hoping it works.

Cold emails can leave people feeling, well, cold. But that’s because most people don’t know the tricks to getting them read and responded to.

Want in on some of those tricks? Ok, you asked, we delivered.

Show Your Value

You know what does work? Providing value that is related to what you do and making your ask as specific as possible. The worst cold emails ask for a great deal without an explanation of what is being offered in return. Think about it: Would you help a stranger out who messaged you out of the blue saying, “Hey, give me a job?”

Instead, ensure your email explains what you do and how it’s related to what the recipient does. It helps if you fill in this blank before crafting your message: “In exchange for [X], I can offer you [Y].” While you don’t want to write it so robotically, you do want to make sure there is a Y.

Make Your Request Small

You should be upfront and honest about why you have sent the email, and make your request a small one, or something that would take very little effort for the recipient to comply with. No matter what some marketing gurus might say, very few strangers will be prepared to meet you for lunch or take time out of their busy day to book a long meeting with you just because you would like them to. I mean, would you?

So, instead of heading into a cold pitch with the biggest ask you can think of, start small. What’s the bare minimum you need from this person? A short phone call to ask two or three very specific questions is almost always a better place to start than a one-hour coffee meeting.

Create a Great Subject Line

Remember that 80% of the success of a cold email is in the subject line. Yes, you may not know the person, but if the subject line is enticing enough, then you have a chance.

You can usually judge an email by its subject line. While a good one gets you excited to open that message, a bad one makes it easy to send it straight to the trash without a second thought.

When it comes to cold emails, go one of three ways with your subject line:

• Be flattering (“Inspired by Your Speech at Conference X”)
  Leverage connections (“Friend of Tom Brown’s Interested in Talking to You About Y”)
  Be specific (“Fellow Small Business Owner With a Quick Question About Z”)
  Whatever you do, though, don’t make subject lines an afterthought. Take the time to craft yours and make it good.

Keep it Short and Enthusiastic

Be direct, quick, and enthusiastic. Nobody wants their time wasted. Everyone wants as much info as possible. Nobody will respond to you if you don’t excite them. If you can keep it under six sentences, that’s good.

Want to learn more about the power of cold email for lead generation and more? Check out our founder Deepak’s great new course here.

The post 4 Top Tips For Sending Cold Emails That Get Responses Every Time appeared first on Pearl Lemon.

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