Ideally, a cold mail should be as short and sweet as possible. For the most part, your prospects are busy, busy people who don’t have the time to wade through a novella all about your product or service, so short and sweet really is the way to go. However, too short can be a terrible […]
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Introduction Copywriting is vital for success online in the current digital age. 💯 Having great copy is what ties together all of your other digital marketing efforts such as growth hacking, SEO and design. Digital Copywriting can be described as a science as well as an art, of writing for web pages, online ads social […]
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There’s writing copy, and then there’s writing good copy. 💯 Anyone can write copy, but writing copy that actually converts is both a science and an art and requires experience. 😃 In this blog post, I am going to share 4 tips for writing GOOD copy. So without further ado, let’s get started. 💪 Optimise […]
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This is a GREAT question! Before I jump right into listing 6 of the best content marketing tips, it’s worth emphasising the importance of ensuring that your content is optimised for search engines. Effective SEO will help you to organically generate more leads. 📈 A tip to help you with your SEO is to install […]
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In short, content marketing is a strategic approach to marketing that is focused on creating and sharing valuable, high-quality relevant, and consistent content to attract and keep a targeted audience. Ultimately, it leads to profitable customer actions. 🤓 I have created posts that outline the attributes of good content in the past. Therefore, in this […]
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Cold email can still be a great lead generation technique (whatever the doubters say) but today’s marketers have a big enemy that is getting smarter, tougher and trickier all the time: an email provider’s spam filter. So here’s the secret to getting past every single type of spam filter: You don’t. It would be pointless […]
The post The Spam Filter is a Cold Emailer’s Biggest Enemy – Here’s How to Avoid It appeared first on Pearl Lemon.
Cold email is, to be frank, something of a science. Not a really complicated one, but it does call for experimentation, testing and tweaking to come up with the right ‘formula’ for success. One of the most frustrating things for new cold emailers is that even after they have crafted what they think is a […]
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The healthcare industry tends to lag behind relative to other industries when it comes to digital marketing in general. This includes SEO for healthcare providers such as doctors and dentists. One reason for this is the strict regulations that determine how patient information is used and stored. However, in today’s world, patients expect to be […]
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Essentially the goal is to build an SEO-driven content marketing process that ACTUALLY results in more organic traffic to your site. Ultimately this will lead to more conversions. 📈 The actual content marketing process that you end up taking will depend on a number of factors. However, In this post, I’ll take you through […]
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With the competitive nature of content marketing, it is vital that companies adopt the best content marketing practices. Ideally, the content will be SEO-driven, to create new leads and organically increase their web traffic. 📈 In this post, I am going to list off some of the content marketing best practises. This will ensure that […]
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When it comes to content marketing, there are some mistakes that are commonly made. 👎 In this blog post, I’m going to share three things to definitely avoid. ⚠️ Fail #1: Not creating SEO-driven content 💻 Getting content to rank on page 1 of Google may seem overwhelming, especially if you are new to content […]
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Keyword research is a VITAL activity when it comes to search marketing because ranking for the right keywords (the keywords that your target audience enters into search engines to access your site) literally can make or break your online business. 🤓 Benefits of conducting keyword research Increased conversion rate Identify your keywords, then use them […]
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Someone announces it at least a dozen times a week across the various different content outlets available to them; cold email is dead. Cold emailing sucks. Cold email is a waste of your time, don’t do it. None of that is true. Cold emailing works. It’s always worked and it still works. Cold emailing is […]
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In order to get more organic traffic, you’ll need to rank higher in search engine results. Afterall, the first page of Google gets 95% of web traffic. This post will provide a step-by-step guide to help you to rank higher in search engine results. #1: Understand how search engines work 💻 Google is constantly changing their […]
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In July 2014, Google began rolling out the local search engine optimisation algorithm. It was first launched in the States, before expanding it to other countries. The intention of this update was to enable local businesses to rank higher in the SERPs when location-focused keywords were used. Ultimately, Google’s mission is “to organise the world’s […]
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It is a really good idea to keep up to date with the latest SEO news, tips and tricks. One was to do this is to follow SEO sites. Regularly reading content from sources that you can trust is a good habit to get into. In this blog post, I will list some other SEO […]
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On-Page SEO is one of the most important elements of a website that most Central London businesses don’t utilize properly as a part of their SEO marketing strategy. As a leading SEO agency Central London Pearl Lemon is the perfect choice to show you how on page SEO can benefit your business website There are […]
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Content marketing is one of the most effective of digital marketing techniques for any business. When you combine it with expert SEO (search engine optimization) provided by an SEO agency East London it has the potential to be even more effective. Blogging can be especially effective, both as a way to drive extra traffic to […]
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Understanding that a Hoxton local business owner rarely has the time to implement a regular SEO plan on their own, seeking help in doing so is fine. How you choose who to help with the project and serve as your SEO company Hoxton is very important though, especially now with the Google penalties coming faster […]
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You read a lot, you are pretty smart, so why should you choose to hire an SEO agency Shoreditch like Pearl Lemon over the DIY approach? Over the years, basically, since the Internet first became a place that businesses should be, lots of research has been conducted into the relationship between local businesses and SEO. […]
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At Pearl Lemon, we don’t offer cookie-cutter SEO packages like many other SEO agencies Old Street do. We understand that every business is unique. The local business SEO services we provide are specifically designed to meet the needs of your business and to help you better target your prospective customers online. What works for an […]
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Search engine optimization (SEO) is an important facet of building a successful business web presence and growing your business locally. As practiced by the experts at Pearl Lemon, a leading SEO agency near Liverpool Street, Local Business SEO is part art, part science and there are no quick fixes or one-size-fits-all solutions for any Liverpool […]
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Running your business, whilst dealing with your SEO simultaneously can be overwhelming. Therefore, many businesses, small and large decide to hire an SEO agency or consultant. It makes sense to hire an SEO agency. Afterall they’ll know what they are doing and will be able to devise an SEO strategy that works for your business. […]
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