What is On-page SEO? In short, On-page SEO is the process of optimising each individual web page. Doing this allows the page to rank higher and subsequently earn more relevant traffic from search engines. 🤓 On-page SEO involves optimising the structure of a page to help web crawlers from search engines such as Google to […]
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On-page SEO is the practice of optimising each web page, so that it ranks higher in search engines, and attracts more relevant traffic organically. 🤓 It’s in Google’s best interest to maximise their user’s experience. They want users to find the pages that ACTUALLY answer their questions and provide them with the information that […]
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Introduction Keyword research is one of the MOST important activities when it comes to search marketing because ranking for the right keywords (the keywords that your target audience enters into search engines to access your site) literally can make or break your online business. 💯 Conducting keyword research will enable you to identify which terms […]
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Should I hire an SEO agency or an SEO expert for my small business? 🤔 Yes! If you can’t get the results yourself, hire someone to get it done for you. Afterall, the life of your business is customers so it only makes sense to pay someone to help you get in front of […]
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So, you’ve got yourself a website now, have you? 😉 It’s important that you are aware of the best on-page SEO tips. What now? 🤔 No search engine traffic and visitors? 🚦 Whilst it might be a dream to wake up with search engine traffic pouring into your website on day one, there are some […]
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Put simply, back-linking is the practice of getting links from other websites that point towards yours. 🤓 You can think of them like this: They are a lot like little votes of confidence and the more of them you have from high-quality websites the better. 👍 Back-linking has gotten a bad rap over the years. Back […]
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🚨Newsflash: NOT all backlinks are created equal. You may already know that, but some people don’t understand DA, PA, PR and other SEO metrics.🤓 If you start building backlinks without understanding what a “good” backlink is and what a not so good backlink is, you are not going to see the results you might like […]
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I know, you are probably looking for that sweet spot keyword. The keyword that is going to be low competition and have high traffic. You also need to take into your consideration what stage in the buying process your potential clients or customers are in when they are searching for the keyword. 👍 This is […]
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It depends on the length and scope of the article you want to be written for your site. It could take an hour, a day or a week. 💯 But to be honest with you, you really don’t want to be churning out average content. This is especially the case if you want to improve […]
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Nice question! If you are just starting out, The SEO Starter Guide offered up for FREE, by none other than Google is a great read. 🤓 It’s designed to give you a complete overview of the basics of SEO. The great thing about is that it’s in line with Google’s best practices. 👍 Whilst following […]
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The word authority – when used in conjunction with websites – usually means the set of signals search engines use to rank websites for their search index. However, over the years, because so much about SEO is very unclear – because the search engines, especially Google – operate in a rather secretive way when […]
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Yoast SEO is one of the best SEO plugins you are going to install on your WordPress website. 👍 WordPress comes with some built-in SEO features such as allowing search engines to crawl content among others. Also, WordPress allows programmers from all over the world to create plugins. These plugins enable you to customise your […]
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For SEO, WordPress is going to win every day. 😃 Why? I hear you ask Well firstly, WordPress sites come with built-in SEO features like the ability to allow the search engines to crawl content. 👍 Not only that, but WordPress provides a platform for programmers from all around the world 🌍 to create plugins […]
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At Pearl Lemon, we know SEO. We have to, as it is a huge part of everything we do. However, we do realise that many people don’t, and so many of the terms we use are confusing. While it’s a complicated topic and there is (always) a lot to learn, becoming familiar with some of […]
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At Pearl Lemon, we know SEO. We have to, as it is a huge part of everything we do. However, we do realise that many people don’t, and so many of the terms we use are confusing. While it’s a complicated topic and there is (always) a lot to learn, becoming familiar with some of […]
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This is an interesting set of questions! I’ll answer it in three parts to cover everything. 😇 Part 1: Why do we study SEO? Well, first of all, we’ll start off by defining SEO. SEO stands for Search Engine Optimization. Put simply, it is the practice of enhancing the quantity and quality of traffic to […]
The post Why do we study SEO? Isn’t it kind of useless “cheating”? Shouldn’t a clear focus on the user experience be enough to rank well and not be punished? appeared first on Pearl Lemon.
